The new store, at 985 sqm, is nearly three times larger than Medicine’s previous location at the center and marks the latest milestone in a broader rollout across multiple NEPI Rockcastle destinations in Poland.
Medicine has also expanded with a new 740 sqm store at Magnolia Park in Wroclaw in southwestern Poland, an extension of more than 600 sqm at Galeria Warmińska in Olsztyn in the northeast of the country, as well as a new 500 sqm store at Pogoria Shopping Centre and a new opening at CH Platan, both in the Silesian region. The brand’s continued momentum in its partnership with NEPI Rockcastle mirrors the growing demand for larger, higher quality retail formats by international retailers across the portfolio in Central and Eastern European markets.
Medicine is Poland’s second largest home-grown retail fashion brand by revenues after LPP and is known for its ‘art-fashion’ niche market positioning, focusing on artistic prints and collaborations and aiming for an original unique style.
Katarzyna Jabłońska-Miedzik, Regional Head of Leasing (Poland) at NEPI Rockcastle, said: “Changing the concept and offering customers a new space can have a noticeable impact on revenue growth. In many cases, modernizing the store, even without increasing its area, is enough to drive double digit sales growth. Our role is not only to manage real estate, but to anticipate trends and support our tenants in realizing their visions. The projects implemented with Medicine show how this strategy can be delivered in practice.”
Iwona Kwadrans, Interior Design Manager at Medecine said: “The showroom in Silesia City Center is the largest space in our store chain, and it allows us to fully realize our concept by showcasing areas that previously couldn’t be well presented on such a large scale. This is where the HOME area makes its mark, serving as a natural extension of the Medicine world. It introduces customers to a range of clothing, accessories, and home goods, weaving a coherent, multifaceted narrative about lifestyle. It’s no longer just a trend. It’s a more complete brand experience.”
Kwandrans added: “The journey into this Medecine world begins with a modest storefront. Its understated design serves as a kind of prelude and doesn’t reveal everything at once, but instead intrigues and encourages customers to discover what lies beyond. The size of the store allows this promise to be fully realized. As they move through the space, visitors pass through different zones—familiar yet reimagined. The art section, one of the cornerstones of Medicine, takes on a new dimension here: it is more prominent, more immersive, and more deeply integrated into the architecture of the space.”
The partnership between NEPI Rockcastle and Medicine reflects a broader shift in retail as brands increasingly invest in stores that offer more than product alone. Larger flagship formats allow tenants to showcase wider ranges, strengthen identity and create more compelling in-person experiences, while upgraded concepts can also support stronger commercial performance.
Medicine is applying this through larger formats, upgraded interiors and extending its product offer beyond clothing into lifestyle categories, including Home. Its concepts combine fashion, design and artistic collaborations in ways that differentiate the brand within modern shopping centers and help attract consumers seeking originality and quality.
“Silesia City Center and Magnolia Park in Poland – the latest additions to NEPI Rockcastle’s portfolio – are being transformed through the implementation of a proactive leasing strategy aimed at evolving shopping malls beyond traditional retail into more dynamic destinations where fashion, culture and experience come together. Brand alliances, such as that with Medicine, help strengthen destination and broaden audience appeal. Poland is only part of a broader story. We are growing the Medicine partnership in international markets too. In Slovakia, where the brand already has a strong presence, and Romania, where discussions are at an early but promising stage. Medicine has chosen NEPI Rockcastle’s portfolio as the foundation of its international presence, confirming that large scale retail concepts home-grown in CEE, translate well across the region.”
Justyna Bartosz, Group Leasing Director at NEPI Rockcastle
(dp)
