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ACROSS

Luxury

credit: Kriz Heidi

THE LUXURY MARKET AS A TRENDSETTER FOR THE RETAIL WORLD

Luxury is more resistant than any other retail segment – especially in times of crisis. However, consumers are changing. For the new consumer generation, luxury has a new definition. Both brands as well as retailers have to adapt to this development.

Credits Deloitte/ Feelimage

LUXURY GOODS ARE A RELATIVELY RISK-FREE INVESTMENT FOR CONSUMERS

“Making luxury accessible to a broader audience is a successful business strategy today,” says Orsolya Hegedüs, partner at Deloitte Austria. In an interview with ACROSS, she explains why luxury is so crisis-resistant, why the segment is growing, and why brands must adapt to a new generation of consumers.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
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