The finalized agreement confirms L’Oréal’s acquisition of Kering Beauté, including the House of Creed, and the signing of beauty and fragrance licenses for iconic Houses of Kering. Kering and L’Oréal are also continuing to explore development opportunities in the fields of wellness and longevity through a joint venture.
“Our strategic alliance with L’Oréal marks a decisive step forward for Kering,” said Luca de Meo, CEO of Kering. “By leveraging L’Oréal’s unmatched expertise in the beauty sector, we are opening a new phase of acceleration for the development of fragrances and cosmetics for our Houses, among the most iconic in the world. This long-term partnership will enable us to fully realize their potential in this category and support their development, drawing on the creativity, desirability, and excellence that set them apart, while giving them access to the world’s most advanced Research & Innovation platforms, unparalleled know-how, outstanding production and distribution capabilities, as well as exceptional media reach.”
“On behalf of the Group, I am delighted to welcome these extraordinary brands into the L’Oréal family,” said Nicolas Hieronimus, CEO of L’Oréal Group. “Building on the success of Yves Saint Laurent Beauté over the past twenty years, this significant new step in our strategic partnership with Kering allows us to strengthen our position as the world leader in beauty and luxury beauty, and to write a new chapter together for these iconic brands over the next fifty years, in order to unlock their immense growth potential.”
This transaction is valued at €4 billion, paid in cash on March 31, 2026. L’Oréal will also pay royalties to Kering for the use of the licensed brands.
(dp)
