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ACROSS

Search Results for: center – Page 131

“Marketing plays a key role”

In March 2010 Eurovea opened in the Slovak capital. Olga Hammer, PR & Marketing Manager of the mixed-use-property, explains how they built awareness for their brand.

Inside Bratislava

Stable returns and consistently good economic forecasts currently make the Slovakian capital particularly attractive. Developers remain reticent when it comes to creating new space, however.

Switching on in Frankfurt

MyZeil’s “enchanted forest” sets new standards in Christmas shopping productions. MK Illumination is responsible for the concept and implementation.

8 TRENDS YOU SHOULD FOLLOW

Conversion of shopping centers into communities, new blended rental models, and other topics the top players in the European shopping center industry have placed on their agendas for 2016.

Openings 2016

The European market for retail real estate remains dynamic. The coming year will again see many malls, department stores, and retail parks open their doors. ACROSS showcases a few select projects.

How well do you really know your customers?

I had the privilege of taking part in several select industry events and expert discussions over the last few weeks. Again and again, my interlocutors engaged in lively discussions about the future of retail and the shopping center industry. Rightly so: The technologization and digitization of retail in the last decade has been a quantum leap.

From luggage to bags

Samsonite wants to keep innovating. In an interview with ACROSS, Graham Carter, Vice President Direct To Consumer, explained how a recent deal has increased the company’s commitment to shopping centers.

Ruhr Park reloaded

Unibail-Rodamco invested €150 million in the modernization of this traditional shopping center in Bochum. It is now positioned as one of the leading lifestyle destinations in the Ruhr region.

PRIDE OF PLACE: THE FUTURE OF OUTLETS IN GERMANY

Once again, Germany has come out on top as the country where brands are most eager to find outlet space, according to a report released at Mapic by ecostra. Its annual survey of mainly fashion brand manufacturers put Germany as their No. 1 destination, with 59% of all responses.

Singapore’s first naturally-cooled mall

This is made possible by leveraging the porousness of The Star Vista’s design, which encourages air movement and created a naturally cool environment in the common areas.

21,000 square meters more

Fischapark in Wiener Neustadt recently presented its new dimensions. The operator, SES Spar European Shopping Centers has invested over €100 million in a refurbishment and expansion project at this traditionally successful trading location in Southern Lower Austria over the past three years.

Commercial Real Estate as a Gordian Knot

In an article for the textile industry entitled “The party is over,” which appeared after Expo Real in Munich, Jörg Nowicki described the reluctance of retailers to rent new spaces. As it turns out, there is, in fact, a significant imbalance between the bullish investment market in commercial real estate and the slowing desire for expansion among retailers.

Star-Spangled Projects

The United States is the “Country of Honor” at this year’s MAPIC. ACROSS reveals a selection of the retail projects in the Land of Opportunity that will be presented in Cannes.

Starting Shot for a Mall in Lviv

Multi has developed Forum Lviv in the eponymous western Ukrainian city under exceptionally difficult circumstances. It is 95% let.

The management of retail parks needs radical rethinking

At Expo Real, MEC Metro-ECE Centermanagement and its proven partners Corpus Sireo, Dr. Lademann & Partner, GfK, TH Real Estate, and, for the first time, Savills, presented the third edition of “Retail Parks in Germany.” The report centers mainly on customer focus. The most important finding: a complete rethink is required to provide consistently customer-oriented management of retail real estate.

Remarkable Developments

As in past years, the top players in the industry are providing a glimpse at their current retail projects at MAPIC in 2015. ACROSS makes a foray into the most extraordinary new developments, extensions, and refurbishments to be presented in Cannes.

Retail Meets Culture

The Ringstrassen Galerien in the heart of the Austrian capital are among the country’s top retail areas. The turnover per square meter has for years been well above the average for Austrian shopping centers. Now the site has been prescribed a comprehensive facelift. The future Opera Mall Vienna (its new marketing name) will be positioned as “The Home of Affordable Luxury.”

When shop windows tell stories

In an interview with ACROSS, Michael Scheithauer, CEO of the internationally active Barthelmess Group, explains the increasing importance of visual marketing and why facades will become ever more vital in the future.

Where is best to invest?

In a new research report, TH Real Estate provides a summary of the European retail property market and explores the opportunities that the sector offers investors across the UK and the Continent.