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2016

In the year 2016, robots are, for now, an unusual sight in shopping centers. The helpful androids bring customers special moments and thus enhance the malls’ quality of stay.

Long delivery times have so far been one of online retail’s few weaknesses. So-called prime and air services using drones should now bring packages to your front door more quickly.

It doesn’t always have to be a case of online vs. offline. New retail technologies are helping make the experience of shopping more digital at point of sale. This benefits both customers and retailers.

The ever-growing e-commerce trade is having a significant impact on bricks-and-mortar stores: Omni-channel services an integral part of store concepts, retailers continue to “trade-up” their market presence, as more and more online merchants are opening stationary shops.

Liffey Valley shopping center in Dublin is growing by 22,000 sq m of net space, 1,800 parking spaces, major civic plaza, and 2,500-seat Olympic-sized indoor ice arena.

For the premium retailer, globalization has brought choice, improved opportunities, and greater influence while simultaneously creating highly competitive markets.

The Mall of America measures 390,000 sq m of total area and is home to around 520 stores. An extension with 520,000 sq m is under development.

I have been watching with interest the change in fortunes of the large supermarkets, both in the UK and across Europe. Consumers have demanded “more and different” from their regular retailers and the discounters have stepped up and delivered it.

In the course of 2015, around €18.1 billion were invested in German retail properties, according to analysis by the real estate consulting firm CBRE.

The beginning of a new year is always an exciting time. Around the world, there is a sense of starting again, having a clean slate on both a personal and professional level, and, of course, looking forward to the next 12 months.

In John Hegarty’s book on Advertising he refers to a favourite quote of mine “A brand is the most valuable real estate in the world – a corner of a consumer’s mind.” I believe the shopping centers we build and manage today are brands in their own right.