2016

Starting a new conversation with marketing

The retail property industry is missing a trick when it comes to marketing. Ironically, marketing has an image problem.

Is it just me…

…or does Christmas come around faster and faster each year!?

Flat battery, flat sales? The impact of nomophobia on retail

With 93% of UK adults using a mobile phone in 2014, according to Ofcom, and a wealth of evidence showing our rising emotional dependence on mobile devices, it is becoming increasingly important for retail property owners and retailers to recognize mobile device usage in store and adapt accordingly.

Latvia: projects postponed, but not cancelled

In the “Real Estate Market Report 2015 – Baltic States,” experts at Ober-Haus examine the Latvian retail real estate market, among other places.

Key Performance Indicators (KPI), part II

Generating investment performance in European shopping centers.

Movement on the Largest Outlet Center in the Czech Republic

The Prague Outlet will count 30,000 sq m of GLA. The investor’s stated aim is to develop a premium offering, with light and airy interiors encompassing a host of designer and high street brands.

A Breath of Fresh Air for the City Center

Redevco is creating Promenade Sainte-Catherine, an open-air shopping precinct, in the heart of the French metropolis Bordeaux.

“Marketing plays a key role”

In March 2010 Eurovea opened in the Slovak capital. Olga Hammer, PR & Marketing Manager of the mixed-use-property, explains how they built awareness for their brand.

Inside Bratislava

Stable returns and consistently good economic forecasts currently make the Slovakian capital particularly attractive. Developers remain reticent when it comes to creating new space, however.

Do you understand the young shoppers?

Shopping behavior as a success factor of the bricks-and-mortar retail trade.

Switching on in Frankfurt

MyZeil’s “enchanted forest” sets new standards in Christmas shopping productions. MK Illumination is responsible for the concept and implementation.

8 TRENDS YOU SHOULD FOLLOW

Conversion of shopping centers into communities, new blended rental models, and other topics the top players in the European shopping center industry have placed on their agendas for 2016.

Openings 2016

The European market for retail real estate remains dynamic. The coming year will again see many malls, department stores, and retail parks open their doors. ACROSS showcases a few select projects.

How well do you really know your customers?

I had the privilege of taking part in several select industry events and expert discussions over the last few weeks. Again and again, my interlocutors engaged in lively discussions about the future of retail and the shopping center industry. Rightly so: The technologization and digitization of retail in the last decade has been a quantum leap.

From luggage to bags

Samsonite wants to keep innovating. In an interview with ACROSS, Graham Carter, Vice President Direct To Consumer, explained how a recent deal has increased the company’s commitment to shopping centers.

Ruhr Park reloaded

Unibail-Rodamco invested €150 million in the modernization of this traditional shopping center in Bochum. It is now positioned as one of the leading lifestyle destinations in the Ruhr region.

PRIDE OF PLACE: THE FUTURE OF OUTLETS IN GERMANY

Once again, Germany has come out on top as the country where brands are most eager to find outlet space, according to a report released at Mapic by ecostra. Its annual survey of mainly fashion brand manufacturers put Germany as their No. 1 destination, with 59% of all responses.

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