Promenade Sainte-Catherine has injected new life into Bordeaux´s city center. Image: Redevco

A Breath of Fresh Air for the City Center

Redevco is creating Promenade Sainte-Catherine, an open-air shopping precinct, in the heart of the French metropolis Bordeaux.

Just one month after the opening of Promenade Sainte-Catherine, the landmark shopping destination developed by Redevco has already welcomed over a million customers. The “haute couture” works in the center of Bordeaux took four years to complete.

Designed by the firm of architects Valode & Pistre, the mall is an urban oasis in this historic regional capital. It provides a relaxing environment for shopping, dining and meeting friends. The new 19,000-sq-m open-air shopping precinct has distinctive architecture that is integrated into the old urban environment. The catchment area is home to 980,000 people.

Nominated for “Best Retail Urban Project” at Mapic

Promenade Sainte-Catherine is fully let. It has injected new life into Bordeaux’s city center by bringing together, around a central square, an array of long-awaited regional, French, and foreign brands. All tenants have strong brand concepts, whether they are in the fashion, beauty, home wares, or restaurant sectors. They include anchor brands such as Lego, Bershka, Starbucks, Stradivarius, JD Sport, and Superdry. It’s therefore unsurprising that this development has received industry recognition by being nominated for the “Best Retail Urban Project” prize at the Mapic Awards 2015.

Thierry Cahierre, Managing Director of Redevco France, is satisfied: “Just a few weeks after the opening, the new ‘urban transplant’ had already been accepted and the shopping district came alive and started functioning perfectly. The number of visitors and the turnover in the shops attest to its success.”


ThierryCahierre_Perrin am



Thierry Cahierre,
Managing Director of Redevco France. Image: Perrin

“Just a few weeks after the opening, the new ‘urban transplant’ had already been accepted and the shopping district came alive and started functioning perfectly.”





Key facts and figures

  • Four years of work on the site of the former Sud Ouest printing plant
  • One year of de-construction
  • Urban renewal program of 28,000 sq m in Bordeaux’s historic center
  • An innovative open-air shopping precinct with 19,000 sq m of space
  • Certified BREEAM very good
  • 100 apartments by Nexity
  • An exceptional location between Porte Dijeaux and rue Sainte-Catherine
  • Contemporary architecture by Valode & Pistre
  • Design and brand identity by Minale Design Strategy
  • 35 new retailers for Bordeaux
  • More than 500 jobs created when fully operating
  • 10 million visitors expected every year
  • An investment of more than €120 million
Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Development MORE

About the Green Roof of Nivy Station

HB Reavis has created an oasis for leisure and retail in the heart of a lively district in the Slovakian capital. The 12,000-square-meter green roof serves as a highlight.

Projects & Openings Europe

Cano, GERMANY +++ Galerija Belgrade, SERBIA +++ Galeria Andrychów, POLAND +++ Prishtina Mall, KOSOVO +++ Drehscheibe, GERMANY +++ Novum Presov, SLOVAKIA +++ Mesto Vstrechi, RUSSIA +++ AFI Brasov, ROMANIA +++ Center Alt-Erlaa, AUSTRIA +++ Plärrermarkt, GERMANY

Projects & Openings International

Sanya CDF Mall II | CHINA +++ The Park Semarang | INDONESIA +++ 11 Skies | HONG KONG

Mission renovation accomplished

Last December Redevco completed the refurbishment of the 123,000-sq m Parque Corredor shopping center near Madrid.

Significant market growth in Belgrade

After the two shopping center openings in the Serbian capital, the focus shifts slightly to secondary cities and the wider Belgrade region, putting retail parks in the spotlight.

Urban Regeneration: Sustainable solutions to growth

Urbanization is a global mega-trend. Therefore, urban regeneration projects have become increasingly relevant. However, one has to consider quite a few things along the journey toward a successful mixed-used scheme. The most successful projects will be those that incorporates work, life, shop, play, and access to services at inner-city locations.