It doesn’t always have to be a case of online vs. offline. New retail technologies are helping make the experience of shopping more digital at point of sale. This benefits both customers and retailers.
The ever-growing e-commerce trade is having a significant impact on bricks-and-mortar stores: Omni-channel services an integral part of store concepts, retailers continue to “trade-up” their market presence, as more and more online merchants are opening stationary shops.
I have been watching with interest the change in fortunes of the large supermarkets, both in the UK and across Europe. Consumers have demanded “more and different” from their regular retailers and the discounters have stepped up and delivered it.
Entering 2016, we find ourselves in a new phase of change in the pan-European shopping center sector.
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