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The role of shopping center events has changed: So-called “community events” have become increasingly common. They often replace traditional event formats that have dominated the center event scene for many years. André Stromeyer, Managing Director at HBB, and Anita Stampfl, Special Projects Manager at HBB discuss why the situation is the way it is, where the advantages and challenges lie, and why this fact does not make center marketing any easier.

A small retailer in southern Germany has become one of Europe’s leading food retailers with major expansion plans: This week Kaufland opened in Bucharest its 1500th store – a great milestone in the Kaufland success story. Angelus Bernreuther, Head of Investor Relationship Management, looks back at Kaufland’s corporate history and explains how, starting with its solid roots, the future of the company is being shaped, especially during challenging times.

London’s scene has a new favorite neighborhood that has long been considered trendy: the multicultural quarter of Shoreditch in the Hackney district in the northwest of the center.

Despite all challenges, a lot is happening in the retail real estate industry and great projects are in the making. This is best illustrated by the entries for the MAPIC Awards 2022 category “Best performing Shopping Center”. They include assets such as shopping centers, outlets, and retail parks. They show innovation through new technologies, customer loyalty programs, retail mixes and architectural features which come together for the aim of increasing footfall, customer satisfaction, average spending and offering a unique experience in a new shopping destination. All these outstanding projects demonstrate the strength, innovation, and positivity of our industry.

Shaftesbury has announced the opening of four new flagship stores on Neal Street, Seven Dials. Minimalistic clothing brand, Absence of Colour, lifestyle brand, Rockett St George, independent watch retailer, Mr Jones Watches, and a creative activation run by community organisation, My Runway Group, have joined Seven Dials’ diverse array of brands, located in the heart of London’s West End.

It was time, once again, in mid-November, for the annual ACSP Congress. The congress holds a valuable spot in a long tradition, yet much has changed compared to previous years: New topic, new location, new chairman, new, and younger, participants, and a new moderator.

While the pandemic inevitably slowed the growth of the outlet market last year, most centers are performing surprisingly well, as a report by Ken Gunn Consulting for MAPIC also notes. The industry is proving that experience and flexibility are key to a successful retail formula. As a result, key players, in particular, are confident that the current challenges can be overcome.

Better Spaces, Better Communities, and Better Together – those are the pillars upon which Unibail-Rodamco-Westfield’s sustainability strategy is based. URW is committed to playing a key role in the environmental and energy transition. As such, the company has been implementing its “Better Places 2030” sustainability strategy since 2016.

On the 11th of November 2022, another owner-operated store opened in QUARREE with a unique concept: It’s Party Time offers creative accessories for cake and cupcake decorating, party table accessories and personalized gift baskets. Services include gift delivery by comic mascots, custom cakes and event organization.

Braehead, one of the UK’s most popular retail and leisure destinations, owned by property company SGS and managed by Global Mutual, is pleased to announce the opening of a new GAP store this November.

“The world keeps on turning, but marketing strategies have been the same for decades,” is the verdict of Bernhard Klein, Chief Marketing Executive of IMMOFINANZ, on traditional marketing efforts in the retail asset class. In his guest contribution, he outlines various opportunities and improvements with the help of software-based automation of sales and marketing processes.

Retail real estate is facing tough times as we close in on the prospect of a long, cold winter. Amidst the impending energy and economic crisis and an escalating threat resulting from a war in Europe, for many, the fear is here. Investor insecurity is high, and property owners are wary of fuel and finances running into scarce supply. However, as we have learned from the COVID-19 pandemic, where there is a challenge, there is also an opportunity.

Climate-neutral real estate and long-term value retention: How can high-footfall properties such as shopping centers be operated in a climate-neutral manner in the future? What steps need to be taken in order to achieve that goal, and how much will it cost? ECE has developed a customized Energetic Renovation Roadmap for that particular asset class to help answer such questions.

As Festival Place is due to turn 20 later this year, now seems to be an opportune moment to reflect upon what defines it as a shopping center, a leisure destination, and a community amenity. Neil Churchill, Center Director of Festival Place, one of the UK’s Top 22 shopping centers, shares his view on the importance of community investment.