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Loyalty programs are still relatively new in shopping centers. This is primarily due to the complexities of having multiple tenants and, until recently, the lack of technology to support them.

When it opens its doors in autumn 2017, the Mall of Switzerland will offer a unique mix of shopping experiences, enriched by a variety of fun leisure opportunities.

Why outlet center operators are increasingly seeking to emancipate themselves from the “factory” image and why large investors now also like to “shop” there.

Zsar Outlet Village is taking shape in the Finnish city of Vaalimaa. The developer EFRE is working on the project with a holiday resort going up nearby.

iBeacon technology provides shopping center operators and retailers with useful services. First and foremost among these is to increase stores’ sales, but their potential uses extend well beyond that.

Haskoll acted as lead architects for Grand Central in Birmingham. The goal was to create a new vision for the retail environment transforming the Pallasades Shopping Center into a world-class premium shopping and dining destination integrated into a major transport hub. This scheme, which won a BCSC Gold award, now sets the benchmark for retail and transport design.

Last year, Multi Corporation opened its first shopping centers in Slovakia and Ukraine. European Leasing Director Mark Siezen explained what further projects are pending in an interview with ACROSS.

Gerard Groener, the new Managing Director of IKEA Centres, explains its future strategy and tells why the company is selling up to 25 retail parks in Europe.

“The demands for new tenants, interesting concepts, and new food types mean that progressive landlords and developers will have to engage with new operators and, fortunately, there are many of them now appearing in towns and cities across Europe.”

Digital technology, compelling customer experiences and the right leisure and dining opportunities lie at the heart of intu’s strategy to create the best and most relevant shopping destinations for retailers and consumers.

The German facility services specialist Wisag is treading an innovative path in the shopping center segment and has been rewarded with a significant increase in new customers. It is therefore now looking to other European countries.

While the development of new shopping centers dominated the market for many years, the preservation and reuse of existing objects have been growing in importance for some time. Clear definitions of the various terms are helpful.

“Brands have to touch every step of the customer journey and online shopping must be part of a 360° digital environment that fully integrates new digital tools into all aspects of the ‘traditional’ business model.”

Over the first 16 years of its existence, SIGNA has succeeded in developing itself into a company of European caliber, with real estate assets of over €6 billion and a sales volume in its retail investments of over €3 billion.
A journey from Tyrol to Vienna and Bavaria and on to Berlin, where the Austrian group has been driving pioneering retail projects at every stop along the way.

Galleria Tbilisi is set to open its doors in September 2017. The shopping center is meant to coax retailers to come to Georgia.

The first phase of the 230,000-sq-m mixed-use project in Kursk, Russia, opened on March 1. Phase two follows in September.

According to Redevco, these are the top three most attractive European retail destinations. It is notable that soft factors continue to drive city performance.

“The principle of the short-term lease offers the opportunity to prove oneself in retail stores without having to lock oneself in over years in a long-term lease.”