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HyperIn helps tenants report their sales automatically, emphasizes CEO Markus Porvari. The figures are combined with consumer analytics from mall websites, social media, and mobile loyalty applications, then enriched by leasing contract information. This comprises fundamental data that center management needs to understand in order to increase sales.

The retail real estate industry is looking toward 2020 with cautious optimism. Uncertainties remain, however.

Union Investment, owner of Hamburg’s Quarree Wandsbek, is investing roughly 40 million euros in the refurbishment of the mall. Extensive construction work is scheduled to be completed by the end of 2020, which, inevitably, will have an impact on ongoing operations. What types of marketing measures can be used to counteract the possible drop in footfall and the corresponding drop in turnover? Center Manager Frank Klüter, from Sierra Germany GmbH, and Britta Finke, from lead agency 21Media, explain the situation.

RPMI Railpen has officially welcomed three leading fashion and lifestyle retailers, Levi’s®, GAP and Neon Sheep, to Caledonia Park, which has recently unveiled its new vision as Scotland’s premier designer village.

The St David’s Partnership, owners of St David’s, Cardiff announced the opening of all-day brasserie, The Ivy Cardiff, marking The Ivy Collection’s debut restaurant in Wales.

Parndorf Fashion Outlet and Freeport Fashion Outlet – both in the greater Vienna area – have been expanded and extensively refurbished, in the Art Nouveau style, over the last few years. This effort has resulted in double-digit growth. The next step, which centers around attractive displays and an experience element when shopping, is currently being taken.

Retail parks were long considered a necessary evil. However, their image changed drastically as they defy online retail due to their function as local suppliers. They now have the full support of customers, tenants, and investors.

Austria’s first outdoor center is being built in Parndorf. It will complement the retail conurbation there with, among other things, suitable shopping opportunities in the medium to upper-end quality segment. A safety training center featuring a firing range will serve as a particular highlight. A water fun park is scheduled to follow during the second expansion phase.

Liverpool ONE announces that global beauty brand, Too Faced, will launch a North West flagship store at the destination, due to open in mid-September 2019.

Location marketing becomes increasingly important. This is the way to sustainably boost a shopping center’s frequency and revenue.

Around three years ago, Immofinanz, which operates throughout Europe, decided to market its retail properties under the names Stop Shop and VIVO! Today, 80 Stop Shops provide daily consumer goods for Eastern and Southeastern European consumers.

Last year marked a record year for international food and beverage operators entering the London market, with 21 international concepts opening a debut site in the capital in 2018, according to research from international real estate advisor Savills. Furthermore, the firm notes that this momentum has continued into this year, with eight concepts already open and an additional 11 debut sites already in the committed pipeline.

Frenchgate Shopping Centre in Doncaster has received planning consent for a multiplex cinema and is currently in discussions with two well-known cinema brands. Work on the £8 million investment will begin later this year, ahead of a spring 2020 opening. The planning permission is part of an ongoing investment strategy by the centre’s owners, The Frenchgate Limited Partnership.