Too Faced adds gloss to Liverpool One

Located on Paradise Street, the 1,000 sq ft unit will offer Too Faced fans the full cosmetics range and signature ‘instagrammable’ in-store moments.

Co-founded by Jerrod Blandino and Jeremy Johnson in 1998, Too Faced is a leader in the make-up industry. The boutique brand invented the world’s first glitter eyeshadow and is now globally renowned for its iconic products including Better Than Sex Mascara, the #1-selling prestige mascara in America.

Alison Clegg, Director, Asset Management, Grosvenor Europe, commented on the signing: “Liverpool ONE’s beauty line-up is moving from strength to strength, with Too Faced set to join the recently-launched make-up heavyweight Morphe, and our ever-popular Beauty Bazaar, Harvey Nichols. Our now comprehensive range of brands offers a haven for Liverpool’s beauty lovers, and ensures there’s something for everyone.”

The new Too Faced store will open across from the recently-opened Morphe site, and complement the destination’s array of international brands such as POLO Ralph Lauren, ARKET and COS. The announcement also follows the recent news that luxury jewellers, ROX, has signed for a 1,600 sq ft boutique on Livepool ONE’s Peter’s Lane, marking the retailer’s debut in the city. Urban fashion brand, Pull&Bear, is also set to increase their presence at Liverpool ONE on South John Street.

Cushman & Wakefield and Metis Real Estate Advisors acted for Liverpool ONE. Cushman & Wakefield represented Too Faced.