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F&B Insights

F&B Insights Collection

An exclusive collection of columns and video discussions by Will Odwarka, founder and CEO of Dubai-based firm Heartatwork Hospitality Consulting, and Jonathan Doughty, a leading professional in both the foodservice and commercial property industry, on the topic of F&B and Placemaking.

As the nostalgic memories of greasy fast food and sticky trays fade away, the death of the old-fashioned food court looms over the culinary landscape. An expert in the world F&B development, Will Odwarka, founder and CEO of Dubai-based firm Heartatwork Hospitality Consulting, states in his newest column: “With the rise of trendy market halls, food halls, and multi-purpose restaurant experiences, traditional food courts are struggling to keep up with the ever-evolving dining scene. But wait a minute, is that really true?”

It is a complex task to ensure project profitability. There is a struggle between doing what is right and what is reasonable. As an expert in the world F&B development Will Odwarka, founder and CEO of Dubai-based firm Heartatwork Hospitality Consulting, states in his newest column: “However, in an ever-growing and competitive landscape, it is crucial to establish distinguishing factors that are recognizable and embrace them wholeheartedly.”

As a participant and contributor to the world of hospitality for over 30 years, Will Odwarka shares in this column insights, thoughts, and concepts that represent the contemporary challenges of our industry either as part of a retail environment or as standalone operations. He will do this without sugarcoating and superficial bumper sticker statements.