Freeport Fashion Outlet. Credit: Freeport Fashion Outlet
Development | Feature

Two Fashion Outlets on the Upswing

Parndorf Fashion Outlet and Freeport Fashion Outlet – both in the greater Vienna area – have been expanded and extensively refurbished, in the Art Nouveau style, over the last few years. This effort has resulted in double-digit growth. The next step, which centers around attractive displays and an experience element when shopping, is currently being taken.

An original “Endemol Wipe Out Park” is being built in Parndorf, Burgenland, which is sure to excite older children. In addition, new food & beverage concepts, such as “Kajahu”, which offers social-media gastronomy, “Daheim (translated “At home”), which offers home-style cuisine, and “Chili Eats Honeys”, which offers sustainable fast food with no plastic waste, have been introduced at the outlet. Entertainment, such as bungee jumping, art exhibitions, and Ferrari shows will further highlight the excursion characteristics of Parndorf Fashion Outlet. Connections to the cinema center and the leisure region round off the offer.

In addition to restaurants, new brands can be found at the site, namely René Lezard, Ulla Popken, Timezone, iFlow, and Schöffel, the outfitter of the national ski team. Bipa, the drugstore brand owned by the Rewe Group in Austria, opened its first store at an outlet in October. These additional stores complement the existing extensive fashion range.

“The fact that the entire Parndorf region is booming is undeniable and has resulted in numerous new projects in the surrounding area – from the sports park to the possible location of the new national football stadium,” reports Thomas Maria Seikmann, Managing Director of Parndorf Fashion Outlet and Freeport Fashion Outlet.

Thomas Maria Seikmann, Managing Director of Parndorf Fashion Outlet and Freeport Fashion Outlet. Credit: FOP

Cross-center Gift Certificate and Collection Systems

With regard to Freeport Fashion Outlet in Chvalovice, Czech Republic, there is also news to report: Mini-Las-Vegas-Freeport has entered into a cooperation with the adjacent entertainment park, which has established the unique time travel museum “Terra Technika”. This is currently being expanded to include a jukebox hotel. The ambiance conveys a holiday atmosphere, which is highlighted by the entire gastronomy offer. Brands new to Freeport Fashion Outlet include Marco Polo, Calliope & Co, and a Calvin Klein Megastore. Entertainment also plays an important role here. In addition to gourmet cooking shows, bungee jumping, and wine festivals, events that are associated with ice hockey, which is very popular in the region, are also promoted.

Gift certificates and collection systems as well as a service app for all centers round out the joint appearance of the two outlets in the greater Vienna area. The two locations also have the expansion of the surrounding infrastructure in common. The A4 motorway leading to Parndorf is being expanded by a third lane, and the S3 towards Freeport is also being gradually expanded. These two projects are scheduled for completion in two to three years.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Feature MORE

Russian city Perm is about to get its most modern mall

With Planeta Perm, MallTech as developer and Sonae Sierra as designer, are set to unlock a shopping center experience with 83,000 sq m GLA and 185 stores.

Highlighting the new

Innovative projects are introduced at Mapic in Cannes every year. This is no different in 2019. Here are a selected few of them.

Spectacular launch of the Westfield brand

Unibail-Rodamco-Westfield launches the Westfield brand across ten flagship destinations in Continental Europe with concerts by John Legend, Rita Ora, Aya Nakamura, and Kendji Girac.

On the rooftop

Shopping centers have been opening up on their sides towards the outdoors for quite some time. Now they are opening up on their rooftops as well. Green and activity roofs are all the rage right now.

Launch of Designer Outlet Cotswolds

The development is the first venture in the United Kingdom by outlet operating company ROS Retail Outlet Shopping.

News from Portugal and Sweden

VIA Outlets has begun redesign work at the Vila do Conde Porto Fashion Outlet and has expanded Hede Fashion Outlet, near Gothenburg.