Freeport Fashion Outlet. Credit: Freeport Fashion Outlet
Development

Two Fashion Outlets on the Upswing

Parndorf Fashion Outlet and Freeport Fashion Outlet – both in the greater Vienna area – have been expanded and extensively refurbished, in the Art Nouveau style, over the last few years. This effort has resulted in double-digit growth. The next step, which centers around attractive displays and an experience element when shopping, is currently being taken.

An original “Endemol Wipe Out Park” is being built in Parndorf, Burgenland, which is sure to excite older children. In addition, new food & beverage concepts, such as “Kajahu”, which offers social-media gastronomy, “Daheim (translated “At home”), which offers home-style cuisine, and “Chili Eats Honeys”, which offers sustainable fast food with no plastic waste, have been introduced at the outlet. Entertainment, such as bungee jumping, art exhibitions, and Ferrari shows will further highlight the excursion characteristics of Parndorf Fashion Outlet. Connections to the cinema center and the leisure region round off the offer.

In addition to restaurants, new brands can be found at the site, namely René Lezard, Ulla Popken, Timezone, iFlow, and Schöffel, the outfitter of the national ski team. Bipa, the drugstore brand owned by the Rewe Group in Austria, opened its first store at an outlet in October. These additional stores complement the existing extensive fashion range.

“The fact that the entire Parndorf region is booming is undeniable and has resulted in numerous new projects in the surrounding area – from the sports park to the possible location of the new national football stadium,” reports Thomas Maria Seikmann, Managing Director of Parndorf Fashion Outlet and Freeport Fashion Outlet.

Thomas Maria Seikmann, Managing Director of Parndorf Fashion Outlet and Freeport Fashion Outlet. Credit: FOP

Cross-center Gift Certificate and Collection Systems

With regard to Freeport Fashion Outlet in Chvalovice, Czech Republic, there is also news to report: Mini-Las-Vegas-Freeport has entered into a cooperation with the adjacent entertainment park, which has established the unique time travel museum “Terra Technika”. This is currently being expanded to include a jukebox hotel. The ambiance conveys a holiday atmosphere, which is highlighted by the entire gastronomy offer. Brands new to Freeport Fashion Outlet include Marco Polo, Calliope & Co, and a Calvin Klein Megastore. Entertainment also plays an important role here. In addition to gourmet cooking shows, bungee jumping, and wine festivals, events that are associated with ice hockey, which is very popular in the region, are also promoted.

Gift certificates and collection systems as well as a service app for all centers round out the joint appearance of the two outlets in the greater Vienna area. The two locations also have the expansion of the surrounding infrastructure in common. The A4 motorway leading to Parndorf is being expanded by a third lane, and the S3 towards Freeport is also being gradually expanded. These two projects are scheduled for completion in two to three years.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Development MORE

Supernova Celebrates in the Slovenian Capital

Following an investment in the amount of 70 million euros, Supernova Ljubljana Rudnik has entered a new phase of development, becoming one of the largest shopping centers in Slovenia. The completion of all work is scheduled for the second quarter of 2022.

Projects & Openings International

The shopping center and management division of Abu Dhabi-based Lulu Group International, Line Investments & Property LLC, boasts a portfolio of malls through the Gulf and India. +++ TribecaCity in Mauritius continues to rise up out of the ground, with good progress being made on the scheme’s basement levels. Benoy is delivering architecture, interior design and master planning for the 150,000 sq m project. +++ The Netherlands-based design firm MVRDV has released details about Glass Mural in Detroit, USA.

Projects & Openings Europe

The opening of the largest inner-city regeneration project in Rotterdam in recent years, Forum Rotterdam, took place on September 24, 2020, with a small gathering and in full compliance with the current Covid-19 guidelines +++ Recently, the refurbishment of TresAguas has completed in the Madrid district of Alcorcón +++ Over the last few decades, Atrium Ljungberg has redeveloped Sickla, a suburb of Stockholm, from an industrial estate into a vibrant, living city district

“The Future Will Be All About Technology-based Convenience”

Revitalization is absolutely essential when it comes to aligning retail locations with the “new normal”, emphasizes Christine Hager, Managing Director / Head of Shopping Center Asset Management at redos, in an interview with ACROSS.

Amsterdam The Style Outlets to open in time for the Christmas Shopping Season

Eduardo Ceballos, Asset Management Director Southern Europe & the Netherlands at Neinver, emphasizes the need for an outlet center in the economic heart of the Netherlands. Amsterdam The Style Outlets, which will open on November 26, 2020, will satisfy the need with an upscale proposition.

Sustainable Solutions in Shopfitting: Refilling is Booming

umdasch has developed an innovative “Liquid Dispenser” refilling system for Ecover for British supermarket chain Sainsbury’s.