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First the coronavirus, then the war in Ukraine: Rising inflation and supply chain issues are causing panic, leading to consumers to buy again. Professor Stephan Rüschen speaks with ACROSS about justified fears, current supply shortages, and why transparency is the order of the day for all retailers.

In view of the war events in Ukraine with incomprehensible suffering for the civilian population, the retail alliance “Leben gehört ins Zentrum” (“Life belongs in the center”) together with the German Council of Shopping Places have launched a broad Ukraine donation campaign. The donations will be used for medical supplies. The campaign is launched in cooperation with the University Hospital Schleswig-Holstein.

2022 is the year of vibrant opportunities and great rebirth – and again it will be a year of constant changes. The tiring phrase “the world will no longer be the same” will be our everyday companion. But what does the placemaking industry have in store for 2022? To recap the turbulences of 2021, industry experts all over Europe have shared their experiences and learnings with us. Here is their outlook for the new year.

2022 is the year of vibrant opportunities and great rebirth – and again it will be a year of constant changes. The tiring phrase “the world will no longer be the same” will be our everyday companion. But what does the placemaking industry have in store for 2022? To recap the turbulences of 2021, industry experts all over Europe have shared their experiences and learnings with us. Here is their outlook for the new year.

Racing after numbers, reading year-end reports, statistics and percentages: this chase is not but characterized by a kind of tunnel view, which limits the possibilities of growth. If you want to adapt, you need to consider every aspect of your target audience to keep on top of the changes in consumer behavior. Footfall is reflecting your detailed expertise, not producing it. What businesses need is direct connection to their customers: establish a relationship, explore needs and demands, and use the right tools to aid this pursuit.

I recently discovered the social concept store “SCHÖN&GUT” at Preßgasse 28 in Vienna-Wieden. As I drove by, the displays communicating with the viewer aroused my curiosity. Inside, I was not disappointed–unique products made sustainably and with social responsibility are lovingly presented. Customers are greeted warmly, you already feel welcome when entering!

Primark opened its 400th international store in Sicily (Italy) today, which now totals eight fashion outlets in their Italian portfolio.

Neinver is celebrating its 25th anniversary and operates 21 centers –17 are outlet centers–with 1,600 stores located in Spain, France, Germany, Poland, Italy and the Netherlands. Their new Leasing & Retail Director, Joan Rouras, talks with ACROSS about the perks of the outlet center concept, possible future challenges, and his new role to maximize the performance of their 800 brand partners.

Let’s meet at MAPIC and talk about professional international B2B communication.

At Wiedner Hauptstraße 66 in Vienna, a corner store offers a wonderful variety of products and experiences that are a joy to behold. The family business, which is now run in the 2nd generation by Martina Wallner-Morin and her husband David Morin, exemplifies what we lack in many places: Authenticity, a commitment to tradition, a focus on regionality paired with modern standards.

How the placemaking industry emerges stronger from the pandemic. Our 10 strategies for future-proof vibrant places.

Shopping areas, which owe their appeal, in part, to the vibrant atmospheres that are generated by larger crowds, are currently constrained by the safety measures that have been put into place as a result of Covid-19. Well-curated music can be used to fill the vacuum. Arndt-Helge Grap, Managing Director of Radiopark, understands this, and much more, all too well.