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At its conclusion, the 21st edition of the trade fair shows just how much the retail landscape has changed: omnichannel and e-commerce have been significantly expanded. Heidemarie Kriz went in search of the most promising innovations for ACROSS. Read the third part of her fair report.

Manifesto Market opened Europe’s largest food hub in Berlin, Potsdamer Platz. 22 restaurants spread over 4,400 sq m on two floors, and invite guests to a culinary journey through Europe, to Asia via the Middle East, and to South America. Those parameters make Manifesto Potsdamer Platz Europe’s largest food hub.

The Czech retail market once again proved its appeal to retail brands, with 38 new arrivals last year. That is the same figure as in 2021 when the influx of 38 new brands was partly the result of the postponement of some entries due to the pandemic. These numbers represent a roughly 50% increase compared to 2019 (22 brands) and 2020 (25 brands).

MK Illumination has achieved a sales growth of 14% despite challenging times and celebrates the most successful year in the company’s history. The significant growth from 140 to 160 million euros underlines the importance of lighting for the mood of people around the globe. Whilst keeping its sales stable in its home markets, MK Illumination has recorded strong growth worldwide in Scandinavia, the USA, Mexico, the Emirates, Saudi Arabia, and Turkey, with a renewed lighting focus in Manhattan, New York.

“By investing in human capital, business development and sustainable business strategy, a crisis cannot meet you unprepared”, states Jovana Cvetković, Development, Technical Operations and Innovations Director at MPC Properties. Investing in ESG on all levels is key in 2023 for companies like MPC Properties.

A crisis forces us to think in new and different ways. It is a challenge – but finally, almost always, it leads up to new ideas and helps to speed up the much-needed change, states Caroline von Westerholt, Head of Strategy & Repositioning of Retail Properties at Twenty One Media GmbH. She explains her biggest learnings from the current crisis.

Sovereign Centros has announced the opening of Lids, a leading global retailer specialising in licensed sports and fashion-oriented headwear and apparel, at retail and leisure destination Merry Hill. The regional debut caps off a successful period, with more than 16,258 sq m of new deals secured in the calendar year at the destination.

In the future, cities will have more green spaces than parking spaces for cars. New models of use such as subscription models or special leasing options are already being offered by some providers, the call for more efficient use of vehicles is becoming louder and louder.

Congratulations to all MAPIC Awards winners, who were honoured for their excellence, innovation, and creativity in the retail real estate sector.

Brands have long understood the importance of presenting their sustainability credentials to consumers. Along with other policies, such as those relating to bullying in the workplace and mental health, sustainability plays an important part in a brand’s identity, and rightly so.

Ingka Centres, part of the Ingka Group (which includes IKEA Retail and Ingka Investments), has unveiled its new global food and beverage concept, Saluhall. Named after the Scandinavian-style ‘Market Hall’, Saluhall will reinvent the traditional shopping center food offer with a Scandinavian twist, bringing predominantly plant-based cuisine to a global audience whilst being kind to the planet. It will be Ingka Centres’ first food offer to be entirely beef-free, appealing to a global audience and reducing climate footprint.

Chainels, the tenant experience platform, has launched in two travel hubs across Europe, leveraging its retail expertise to expand into a new sector. Utrecht train station, run by NS Stations Retailbedrijf a subsidiary of the Dutch national rail company Nederlandse Spoorwegen (NS), and Vienna International Airport will both use Chainels’ digital platform to improve communication with retailers and service providers.

Why should customers visit stores in which they know exactly what to expect? In order to captivate their guests, stationary stores need a network of creative ideas, event plans, a talent for creating narratives, and a considerable amount of boldness. Therefore, some old dogmas have to be thrown overboard.

Despite all challenges, a lot is happening in the retail real estate industry and great projects are in the making. This is best illustrated by the entries for the MAPIC Awards 2022 category “Best performing Shopping Center”. They include assets such as shopping centers, outlets, and retail parks. They show innovation through new technologies, customer loyalty programs, retail mixes and architectural features which come together for the aim of increasing footfall, customer satisfaction, average spending and offering a unique experience in a new shopping destination. All these outstanding projects demonstrate the strength, innovation, and positivity of our industry.