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“Without experimenting, you cannot learn anything,” states Ihsan Elgin, Executive Board Member of Finberg. As an investor, he is very serious about the impact of the metaverse on life and business. The convergence of virtual and real realms within the metaverse allows companies to fasten collaboration as well as to enhance communication, and this is only one of his conclusions.

“The rapid change in the world now necessitates being more than an observer and follower; it requires rapid implementation,” states Yurdaer Kahraman, FIBA CP CEO and Member of the ACROSS Advisory Board. Therefore, he values the Metaverse as an engaging way to reach a younger, digitally connected consumer audience. He shows the perspective of a company that took the metaverse path very early.

E-Commerce does not run over shopping centers because they offer much more than a shared space where people purchase different products. To enhance the appeal of traditional shopping mall experiences, especially to Gen Z customers, enriching these “add-ons” is crucial. A new generation and metaverse-based loyalty programs can be a big part of this. Ahmet Usta, ELYT.net Co-Founder, explains what Metaverse business cases make sense for the placemaking industry.

Dan Mason, Co-Founder and Managing Director at Realm, discusses the developments and challenges of the outlet market, the opportunities a UK-based operator sees in Europe, and how the training of a five-star hotel group can be a key to increasing sales, performance, and motivation.

A commercial district that combines several uses is being built in the middle of the German city of Bochum. HBB explains the challenges and restructuring of department stores, using this mixed-use development as an example.

The property expert WISAG Facility Service offers specialized solutions and service packages for different market sectors. This also applies to retail real estate. WISAG deals with all the fundamental questions of the retail sector, far beyond the company’s core business. Joaquin Jimenez Zabala, who is responsible for WISAG’s business activities in the retail real estate sector, explains this and more to us.

The Rødovre Shopping Center in Copenhagen launched a campaign themed “WOW”, as in “BRING BACK THE WOW” and it was a great success. “WOW”, included 7 different Insta Boxes by MK Illumination placed throughout the shopping center. The design and content of the Insta Boxes are exactly matched to the surrounding of the boxes.

“Creating great places is a balancing act between art and science,” states William Kistler, Founder and Managing Partner at urbanOvation. urbanOvation is a platform community created to foster better collaboration among all built environment stakeholders. In this article he argues that easy to measure, quantitative KPI metrics distract from the equally important qualitative ‘art’ that is essential to great placemaking.

“What a ‘better everyday life’ means in terms of shopping center experiences has significantly changed over the last 15 years, states Vasco Santos, Global Sales & Leasing Director at Ingka Centres. As a result, the key performance metrics for such spaces have also evolved,” he explains. We might take the same numbers into consideration, but the way in which these numbers should be interpreted is new.

Today the real estate fair Mipim started in Cannes. It will take place until March 17th. Organizer RX expects 23,000 participants from over 90 countries this year, which would be 15% more visitors than in 2022.

“We have learned to be very proactive and responsive to rapid change,” states Maxence Liagre. The CEO of MPC Properties, along with other employees from various departments, reflects on the past 15 years, the challenges facing the SEE market, and what the next decade has in store.

Grosvenor has announced that popular online contemporary clothing and footwear brand, ARNE, hosted its first pop-up this year at Liverpool ONE. The brick-and-mortar activation proved an overwhelming success for both ARNE and Liverpool ONE.

Steffen Hofmann is a Managing Partner at ambas. Having worked in eight European markets, he has a deep understanding of the mechanisms of international investment markets. On the occasion of the 15th anniversary of ACROSS, he discusses the historic evolution of the retail real estate industry from the perspective of the financial market.

For the past 15 years, we have lived in a V.U.C.A. world, one of vulnerability, uncertainty, complexity and ambiguity. In order to be successful in the future, we need to look at places not through the lens of real estate, but through the lens of content, argues Ibrahim Ibrahim, Managing Director of Portland Design.

EuroShop 2023 has closed its doors for 2023. 1830 exhibitors from 55 nations presented their product innovations to approximately 81,000 trade visitors from 141 countries. Heidemarie Kriz reflects on the five days of the trade fair and concludes that while the fair had international appeal, the exhibitors could have been more emotionally engaging.

At its conclusion, the 21st edition of the trade fair shows just how much the retail landscape has changed: omnichannel and e-commerce have been significantly expanded. Heidemarie Kriz went in search of the most promising innovations for ACROSS. Read the third part of her fair report.

Manifesto Market opened Europe’s largest food hub in Berlin, Potsdamer Platz. 22 restaurants spread over 4,400 sq m on two floors, and invite guests to a culinary journey through Europe, to Asia via the Middle East, and to South America. Those parameters make Manifesto Potsdamer Platz Europe’s largest food hub.