Will & Johnny Archives

Will & Johnny’s F&B Discussion: Why Property Needs to Rethink Food & Beverage

April 14, 2026

Great places are no longer defined by design or leasing alone. As expectations shift, the connection between property and food & beverage is becoming critical.

Will & Johnny’s F&B Discussion: Does Foodservice Need a Wake-Up Call?

April 7, 2026

It employs millions, generates significant tax revenue and drives footfall across cities. Yet foodservice is rarely treated as a strategic industry. Will Odwarka and Jonathan Doughty ask: why?

Will & Johnny’s F&B Discussion: Is Convenience Taking Over Our Diets?

March 26, 2026

From chicken wings to algorithm-driven choices — the fastest-growing F&B concepts are built on efficiency and scale. But what does that mean for consumers? Will Odwarka and Jonathan Doughty raise a provocative question.

Coffee Is Not the Product Anymore — Pastry Is

March 3, 2026

Europe’s coffee industry is debating origin stories. Meanwhile, the brands consistently paying rent are selling sandwiches. This isn’t about taste anymore. It’s about habit economics.

The Croissant Economy: Why the Most Valuable Part of Your Building Isn’t the Penthouse

February 24, 2026

The experience economy didn’t make hospitality fashionable. It made it fundamental. The problem is that real estate hasn’t adjusted its economics accordingly.

Will & Johnny: Veganuary, Dry January and the New Reminder on the Menu

December 23, 2025

F&B experts Will Odwarka and Jonathan Doughty explain, why January’s abstinence movements are forcing the food & beverage sector to rethink its long-term strategy.

F&B Insights with Will & Johnny: Rethinking Partnerships in Foodservice

November 25, 2025

Will Odwarka and Jonathan Doughty are back with a new episode of their “F&B Insights” in the ACROSS DISCUSS series. This time they highlight a decisive shift in how restaurant operators, landlords, and developers must work together in a rapidly changing market.

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Will & Johnny

Will & Johnny’s F&B Discussion: Why Property Needs to Rethink Food & Beverage

Will & Johnny’s F&B Discussion: Does Foodservice Need a Wake-Up Call?

Will & Johnny’s F&B Discussion: Is Convenience Taking Over Our Diets?

Coffee Is Not the Product Anymore — Pastry Is

The Croissant Economy: Why the Most Valuable Part of Your Building Isn’t the Penthouse

Will & Johnny: Veganuary, Dry January and the New Reminder on the Menu

F&B Insights with Will & Johnny: Rethinking Partnerships in Foodservice

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