For years, placemaking has focused on tenant mix, leasing strategies and architecture. But creating destinations that truly resonate today requires more.
In their latest discussion, Will Odwarka and Jonathan Doughty point to a persistent gap between property and food & beverage — despite both being central to customer experience.
“The playbook is being rewritten,” says Doughty. “What goes in, how you make great places — everything is changing.”
Yet while both industries continue to evolve, collaboration between them often remains limited.
The opportunity? Closer exchange, deeper understanding, and less theory.
Watch the video below to hear why Odwarka and Doughty believe the future of placemaking depends on bridging this gap — and why learning may need to become far more collaborative.
