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In March 2010 Eurovea opened in the Slovak capital. Olga Hammer, PR & Marketing Manager of the mixed-use-property, explains how they built awareness for their brand.

MyZeil’s “enchanted forest” sets new standards in Christmas shopping productions. MK Illumination is responsible for the concept and implementation.

Conversion of shopping centers into communities, new blended rental models, and other topics the top players in the European shopping center industry have placed on their agendas for 2016.

The European market for retail real estate remains dynamic. The coming year will again see many malls, department stores, and retail parks open their doors. ACROSS showcases a few select projects.

I had the privilege of taking part in several select industry events and expert discussions over the last few weeks. Again and again, my interlocutors engaged in lively discussions about the future of retail and the shopping center industry. Rightly so: The technologization and digitization of retail in the last decade has been a quantum leap.

Unibail-Rodamco invested €150 million in the modernization of this traditional shopping center in Bochum. It is now positioned as one of the leading lifestyle destinations in the Ruhr region.

Once again, Germany has come out on top as the country where brands are most eager to find outlet space, according to a report released at Mapic by ecostra. Its annual survey of mainly fashion brand manufacturers put Germany as their No. 1 destination, with 59% of all responses.

This is made possible by leveraging the porousness of The Star Vista’s design, which encourages air movement and created a naturally cool environment in the common areas.

In an article for the textile industry entitled “The party is over,” which appeared after Expo Real in Munich, Jörg Nowicki described the reluctance of retailers to rent new spaces. As it turns out, there is, in fact, a significant imbalance between the bullish investment market in commercial real estate and the slowing desire for expansion among retailers.

The media are currently full of reports on VoD, (“video on demand”) services. These reports hardly distinguish between pay-per-view and subscription services or between these and the streaming of live events. Nevertheless, this trend, combined with the ever-improving quality of normal smart TV devices – never mind that of integrated home entertainment systems – would seem to suggest that cinema is in grave danger.

The United States is the “Country of Honor” at this year’s MAPIC. ACROSS reveals a selection of the retail projects in the Land of Opportunity that will be presented in Cannes.

Multi has developed Forum Lviv in the eponymous western Ukrainian city under exceptionally difficult circumstances. It is 95% let.

At Expo Real, MEC Metro-ECE Centermanagement and its proven partners Corpus Sireo, Dr. Lademann & Partner, GfK, TH Real Estate, and, for the first time, Savills, presented the third edition of “Retail Parks in Germany.” The report centers mainly on customer focus. The most important finding: a complete rethink is required to provide consistently customer-oriented management of retail real estate.

The retail sector is once again on the move and this can be seen in many megatrends in the retail market. Many of these megatrends are driven by the successful online market.

As in past years, the top players in the industry are providing a glimpse at their current retail projects at MAPIC in 2015. ACROSS makes a foray into the most extraordinary new developments, extensions, and refurbishments to be presented in Cannes.

From consumer goods to the shopping center industry, the term “Big Data” has reached the shopping center world. It is the new buzzword in the business. But what is it and is it really so important? I think it is.

The Ringstrassen Galerien in the heart of the Austrian capital are among the country’s top retail areas. The turnover per square meter has for years been well above the average for Austrian shopping centers. Now the site has been prescribed a comprehensive facelift. The future Opera Mall Vienna (its new marketing name) will be positioned as “The Home of Affordable Luxury.”

In an interview with ACROSS, Michael Scheithauer, CEO of the internationally active Barthelmess Group, explains the increasing importance of visual marketing and why facades will become ever more vital in the future.