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The Evolution of European Retail Real Estate Trends

The retail real estate industry today is facing disruption from many sides. The digital revolution has been deep and widespread, generating ripples that include e-commerce, social media, and the rise of technology in every aspect of our lives.

Non-Retail Tenants as Turbo

A report from the Urban Land Institute (ULI) and JLL finds that non-retail tenants – including F&B, leisure, and community amenities – have led to 28% estimated rental value growth, a 7.24% increase in footfall, and a 1% decrease in vacancy rates across 12 European malls in the past 12 months.

At a Tipping Point

We are living in probably the most interesting and exciting times for the retail industry as a whole. I believe that we are at a tipping point. You only have to look at the two most successful fashion brands today: H&M and Inditex Group.

EAT THE MALL

Dining, enjoying, relaxing, and shopping. Center operators are completely revamping their menus.

Increased appetite in Sweden

Grosvenor Europe knows that, with the rise of e-commerce, it is essential to provide a full shopping, leisure, and dining experience to meet guests’ needs. They are thus implementing appropriate measures – for example in Sweden.

THE “FULL SERVICE” CIRCLE…

Most people who have worked in the hospitality industry understand the “full service” circle. This describes how we have to work hard for our guests to provide them with exactly what they want, whether in a restaurant, bar, or hotel, by working as a team.

Walter Seib

“Eating is the new shopping”

HMSHost International entered the outlet center market last April. In an interview with ACROSS, CEO Walter Seib explained how he creates places to be for shoppers with appetite.

MAPIC SPECIAL: Notable Distinction

This year’s Mapic will again feature the top players in industry as they provide a glimpse at their current retail projects. ACROSS makes a foray into interesting new developments and extensions to be presented in Cannes.

Parndorf Fashion Outlet — More Frequency with Style

Viennese Art Nouveau is the inspiration for the new designs of Austria’s Parndorf Fashion Outlet and Freeport Fashion Outlet. The outlet owners have further ambitions: purchases are planned across Europe.

Ready for Cannes

Neinver appointed Barbara Somogyiova as its new leasing director Europe at the beginning of September. In an interview with ACROSS, she revealed, among other things, that the company will present new projects and share the details of its tourism strategy at Mapic.

Embracing the Winds of Change

Think of each of the new challenges you have had to confront over the past decade as a cloud appearing in an otherwise blue sky. From rapidly changing consumer behavior to e-commerce, each cloud cast a shadow on “business as usual.” On their own. none threatened to spoil the picnic. As gathering clouds darken the sky, however, it looks to some like a storm is coming.

Poland – Time for Advanced Outlet Ideas

Without a doubt, the Polish outlet market is the biggest in CEE, which makes it very attractive for investors. Outlet centers operating there are a great example of meeting current market needs—both from tenants’ and customers’ perspective.

“We are creating places where many people meet”

IKEA Centres’ global Expansion Director, Jan Kristensson, and global Leasing Director, Carsten Heidtmann, share the importance of the company’s journey from a traditional property-driven approach to creating places where people and the planet lead our interaction with customers, tenants and communities, where retail is one of many components.

PROJECTS & OPENINGS EUROPE

Multi Netherlands has started work on the major city-center project, Bracknell’s regenerated town center has recently opened for business, Atrium Poland Real Estate Management is extending another of its Warsaw facilities, Pro Kapital Grupp is continuing its work on bringing the T1 Mall in Tallinn to fruition, The Dorotheen Quartier (DOQU) in Stuttgart, Germany opened its doors on May 30, Delta Real Estate has finalized its acquisition of a shopping mall in Varna, Bulgaria, City Center Amstetten (CCA) in Lower Austria recently celebrated its opening, and GTC’s Galeria Północna in Białołęka in Warsaw officially opened on September 14.

Bargain hunting in Poland

According a Colliers-report the increasing competition in this market segment will force numerous objects to undergo qualitative changes in order to survive.

City Report Berlin – the place to shop

“Berlin is poor, but sexy.” That’s how Klaus Wowereit, then-mayor of Berlin, characterized the German federal capital in 2003. This mainly referred to the city’s massive debt, which then amounted to around €50 billion.

Brands as a quality promise

STOP SHOPS for retail parks, VIVO! for shopping centers. With these two concepts, IMMOFINANZ ensures a high level of positive name recognition among clients and retailers, reported Gerald Grüll, Head of Asset Management Retail Europe.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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