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On the 11th of November 2022, another owner-operated store opened in QUARREE with a unique concept: It’s Party Time offers creative accessories for cake and cupcake decorating, party table accessories and personalized gift baskets. Services include gift delivery by comic mascots, custom cakes and event organization.

“The world keeps on turning, but marketing strategies have been the same for decades,” is the verdict of Bernhard Klein, Chief Marketing Executive of IMMOFINANZ, on traditional marketing efforts in the retail asset class. In his guest contribution, he outlines various opportunities and improvements with the help of software-based automation of sales and marketing processes.

Retail real estate is facing tough times as we close in on the prospect of a long, cold winter. Amidst the impending energy and economic crisis and an escalating threat resulting from a war in Europe, for many, the fear is here. Investor insecurity is high, and property owners are wary of fuel and finances running into scarce supply. However, as we have learned from the COVID-19 pandemic, where there is a challenge, there is also an opportunity.

Climate-neutral real estate and long-term value retention: How can high-footfall properties such as shopping centers be operated in a climate-neutral manner in the future? What steps need to be taken in order to achieve that goal, and how much will it cost? ECE has developed a customized Energetic Renovation Roadmap for that particular asset class to help answer such questions.

As the results came in from 25 independent Solal judges across Europe, the person co-ordinating the results was Alan Thornton, CEO of AL Marketing in London and Head of the European Solal Marketing Awards team. He shares his view on the winning entries and considers what Rodovre Centrum, the winner of eight awards, does right when it comes to outstanding marketing effort.

ACROSS-partner urbanOvation organized a series of discussions exploring trends driving the future of the built environment. The second part will take place 19 October 2022 17:00 – 18:30 (CEST) via Zoom. Register now and get a free spot.

The winners of the retail competition First Store by ALEXA Vol. 4 – Academy Edition have been chosen: “SELLPY x ALEXA” is the concept for an innovative second-hand clothing store presentation in cooperation with the leading Swedish second-hand clothing brand Sellpy. The first offline presence in Germany of the online company will take place in ALEXA, Berlin.

Retail and wholesale will need to continue to invest in digital, sustainability, and people, says Neil McMillan from EuroCommerce. ACROSS spoke with him about the current challenges facing the retail sector, the differences within the various European markets, and how the sector can deal with labor shortage and find a better e-commerce strategy.

Operational excellence is achieved when management is able to successfully strike a balance between innovative approaches and traditional corporate values. ACROSS spoke with HBB about tailor-made approaches to center management, why the consistent pursuit of the idea of community and close cooperation with cities is the most significant success factor, especially in turbulent times, and why pop-up stores amount to so much more than a means of concealing vacancies.

The use of traditional Christmas lighting is not immune to the effects of the energy crisis, which is a major concern these days. Shopping centers and cities alike are embroiled in discussions surrounding the issue due to the energy costs involved.

The Retail Village brings new up-and-coming concepts, digital marketplaces, quick-delivery specialists, and DNVB together. This focus on new retail brands and concepts from around the world will be introduced at this year’s show.

Thomas Reichenauer manages some of Europe’s most successful outlet locations as Founder and Managing Director of ROS Retail Outlet Shopping. He spoke with ACROSS about his company’s plans as well as the opportunities and challenges facing the industry.

Landlords, tenants, and service providers have to collaborate with each other in order to create the best customer experience. Data helps when it comes to making better decisions. PropTech enables landlords to connect using such data.

Wembley Park has announced a trio of wellbeing lettings which together will see opticians Specsavers, independent salon Urban Rose Beauty and dog wellness centre The Cuddle Club occupy nearly 450 sq m at London’s world-famous Wembley Park neighbourhood.

After a challenging period for the industry, ECSP is delighted to launch the first year for its European-wide award. The Design Awards are open to everyone in the shopping place’s industry. The closing date for making applications for the 2023 Design Awards is 31 August 2022. Apply now!

La Torre Outlet Zaragoza’s brand portfolio continues to grow with the recent openings of fashion brands Jack & Jones and Double Agent as well as perfumery Primor. The food court of La Torre Outlet Zaragoza grows with the arrival of Kentucky Fried Chicken and the reopening of the extended Sushidom restaurant.