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The expansion of the Eurovea mixed-use complex in Bratislava is progressing according to schedule. The project is being developed by J&T Real Estate, and the functional public places were executed by internationally recognized architect Beth Galí.

A thoughtful brand strategy is the essential basis of any marketing effort. The brand, the expectation raised, is what remains after all of the marketing has swept through the room. It is what sticks in your customers’ minds. It is what makes them loyal. It is what makes them think you are worth a visit.

What does that really mean? Retail professionals have been engaged in this discussion for decades. The idea of creating physical, emotional shopping experiences has become an integral part of the retail discussion since physical, brick-and-mortar retail began to decline in popularity.

How the placemaking industry emerges stronger from the pandemic. Our 10 strategies for future-proof vibrant places.

From login processes and registrations to password confirmations and SMS codes, to delivery men ringing doorbells in vain, and more. The reality of online shopping has its pitfalls.

“Research by CNCC in 2019 showed that France applied 90 different taxes on brick-and-mortal retail, while e-tailers, which represented about 10% of the total market at the time, paid virtually no taxes at all.”

There are significant and surprising differences in the affinity for online shopping – even across the individual countries. For example, one might expect such an affinity to be higher in rural areas, but the opposite is the case: In densely populated urban regions, it is approximately 15% to 20% higher than the national average.