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It brings us great pleasure to present to you our cover topic “Re-think: How to reassess development, invention and communication in Retail Real Estate” in our latest print issue.
The challenges facing the retail real estate sector have never been as great and diverse as they are today. Granted, our industry has had to reinvent itself time and time again, but the current challenges are driving worry lines down the faces of even long-serving industry experts.
The real estate industry has been in a state of change for a few years now: increasing online retail, the move to multi-channel, changing logistics requirements, a strong emphasis on entertainment, a much higher level of diversity in retail, and last but not least, the big issue of ESG. “Re-think” – is the order of the day. This does not mean doing everything completely differently and anew. However, it very much means reviewing the quality and profitability of one’s own offering and working on new solutions. This change process has only been accelerated by the consequences of the corona pandemic and now by inflation and the energy crisis.
Currently, the industry needs a lot of optimism and knowledge, say for example ECE Marketplaces CEO Joanna Fisher and her colleague Steffen Friedlein, Managing Director Leasing Services, in our Interview. And they are right. But nevertheless, despite all the crises, it is clear that the industry is extremely active, and future-oriented projects are being implemented and launched. The many projects that have applied for this year’s MAPIC Awards in the category “Best Performing Shopping Center” (page 14) show just how much reason there is for optimism. Having said that, good projects also need good marketing. You can read about this in our marketing focus starting on page 48. Find out on page 58 what the future may hold for designer outlets – the winners of the corona pandemic. These are challenging times, no doubt, but they are just as exciting as they are instructive!
We are looking forward to meeting all of you at MAPIC 2022 and to exchange ideas with you.
Publisher of ACROSS Magazine
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