The online retailer OTTO and ECE, the European market leader in the shopping center sector, are creating a one-of-a-kind, cross-channel link between brick-and-mortar retail and e-commerce.
Ingka Centres, formerly IKEA Centres, has unveiled a new park at its MEGA Ekaterinburg mall in central Russia.
Managing Director Markus Pinggera intends to carry out refurbishment work on all centers.
Location marketing becomes increasingly important. This is the way to sustainably boost a shopping center’s frequency and revenue.
The technological challenges that brick-and-mortar retail faces – a deliberately critical scenario.
Around three years ago, Immofinanz, which operates throughout Europe, decided to market its retail properties under the names Stop Shop and VIVO! Today, 80 Stop Shops provide daily consumer goods for Eastern and Southeastern European consumers.
Marketing a location in 2019 is no longer about being the biggest retail space in a region, having a diverse mix of sought-after tenants, and handing out a few flyers. In order to stand out from the crowd, cope with rapid societal changes and expectations, and drive footfall, retail properties need to offer more than experiences: they need to create opportunities for people to connect. MK Illumination discusses how to forge connections and create a powerful location marketing strategy using light, design, and innovative thinking.
The Norwegian Boostcom Group is a world-leading PropTech supplier for shopping centers. In an interview with ACROSS, CEO Peter Tonstad explains how he manages to reach up to 80% of mall visitors.
"Things are staying the same and changing, all at the same time."
“There is no better marketing strategy than making people feel good.”
Unibail-Rodamco-Westfield Germany is currently cooperating with Hamburg start-ups. In his function as Innovation Manager, Joscha Domdey is responsible for the coordination of activities with such start-ups. The company's first partners include e-floater and Wunder Mobility.
“For example, retailers are able to see the precise assortment structures of their competitors and benchmark them against their own.”
Linstow expanded Ülemiste shopping centre by 13,000 sq m of shopping and entertainment space, with most of the additional floorspace taken up by entertainment and food and beverage services.
Recruitments, promotions and appointments in the European Retail Real Estate Industry.
MPC Properties is currently investing 250 million euros in new development projects, all located in Belgrade, the capital of Serbia: office buildings Ušće Tower Two, Navigator Business Center 2 and BEO Shopping Center, which openings are planned for 2020. These three investments are in total more than 221,000 sq m of GBA.
"Multiple trips to cinemas help familiarize people with the malls into which they are integrated."
Supernova, the Graz-based real estate investor, has taken over 10 shopping centers comprising more than 120,000 sq m of leasable area from Mercator in Slovenia. The 116.6-million-euro sales agreement was signed in October 2018; on February 13, 2019, ownership was transferred to Supernova. Managing Director Markus Pinggera intends to carry out refurbishment work on all centers.
When considering the future of retail, it often seems that there will only be one relevant market place: the Internet. Will online retailers really replace stationary retailers? Let’s take a look at current developments, with physical retailers who have focused on growing their businesses online now shifting back to growing their stationary presence. One might ask why. The reason is very simple: retailers, particularly those in the fashion industry, need to satisfy their customers’ demand for experience as well as convenience and choice, and that can best be delivered in a physical space. By Katharina von Schacky
