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In her ACROSS Outlook 2026 contribution, Cristina Santos, Executive Director, Property Management & Leasing of Sonae Sierra, shares her perspective on how placemaking is evolving beyond retail, positioning centers as connected, sustainable hubs at the heart of urban life.

In his addition to the ACROSS Outlook 2026 collection, Klaus Striebich, Managing Director of RaRE Advise, argues that rising complexity in the retail real estate market is no excuse for paralysis, but the time for placemaking players to act swiftly and flexibly.

As the retail real estate industry enters a decisive year, Ian Sandford, President of Eurofund Group shares his outlook on how placemaking must transform in 2026 to meet expectations. With consumer demand outpacing traditional models, homogenous shopping centers are giving way to destinations built on purpose, partnership and community relevance.

As CEO of the Norwegian-based retail real estate proptech company, Susan Bonsak shares valuable insights on her view of current placemaking trends and how a hyper-personalized experience will be key for any retail destination in 2026.

Customers, partners, and stakeholders of the retail real estate industry are seeking value, which is no longer defined by the size of leased space, but rather lies in the meaningful ways a retail space may contribute to people’s lives. Vasco Santos, Global Leasing Director of Ingka Centers, reflects on current trends and shares insights on the company’s direction for 2026.

Retail in Europe is anything but straightforward. Highly saturated Western markets coexist with faster-growing economies in Central, Eastern and South-Eastern Europe, each following its own trajectory. Eurostat data reveal sharply diverging retail trade volume trends, suggesting significantly different growth paths across regions in 2026.