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Rebranding

In the 60th anniversary year of the future Westfield Ruhr Park in Bochum, Unibail-Rodamco-Westfield (URW) is crowning the success story of one of the largest shopping and leisure destinations in Germany: Westfield Ruhr Park will be the third destination in Germany to bear the internationally renowned Westfield brand name, alongside Westfield Centro in Oberhausen and Westfield Hamburg Überseequartier.

Retail Real Estate: It is an asset class that has undergone a number of radical changes in recent years. Steffen Hofmann and Klaus Mennickheim, who run their own advisory firm, have built up an excellent international reputation as leading independent advisors. In an interview with ACROSS, they explain why specialist knowledge is so important right now, why the “retail bashing” that can often be heard falls far short of the mark, and why they have decided to rename their successful company at this point in time.