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omnichannel

Cliff Pfefferkorn, Managing Partner eStrategy Consulting /// © eStrategy Consulting

Start adding “omnichannel” to your placemaking

Omnichannel is no longer optional. For shopping malls, it has become a question of competitiveness. A wake-up call by Cliff Pfefferkorn, Founder and Managing Partner of eStrategy Consulting and lecturer at the ACROSS Academy.

Our Strength is the Mix

For a long time, the footwear market was one of the driving forces in the retail sector. Recently, however, hardly any other segment has seen as many insolvencies. However, where there are losers, there are always winners as well. In 2023, Deichmann is planning to make the highest corporate investment in its history – 500 million euros – and is investing in around 200 new locations worldwide.