Close this search box.
credit: GeraldLechner///UNITO
credit: GeraldLechner///UNITO

Podcast recommendation: ECE and Otto – how to successfully merge offline and online

Two months ago, the first stationary OTTO showroom in Austria opened its doors at G3 Shopping Resort in Gerasdorf. In a podcast the center manager explains how to successfully merge offline and online.

At the ECE-shopping center “G3 Shopping Resort” in Gerasdorf, Germany, you will find the entire range of Austria’s most successful online retailer – from furniture to fashion to household technology.

G3-Center Manager Funda Caglar and Arno Kerschbaumer, head of the OTTO Austria brand, explain in the podcast “UNgeniert” (from UNITO Versand & Dienstleistungen GmbH) how to successfully merge offline and online:

  • What is an online retailer doing in a stationary shopping center?
  • How exactly does a showroom look like?
  • How are customers accepting the pilot project so far?

The podcast “UNgeniert – Der E-Commerce Podcast from UNITO” offers detailed answers to these questions. You can listen to this podcast recommendation from ACROSS here:  

Apple Podcast:
Google Podcast:


Subscribe to ACROSS Magazine

Across print & digital

Enjoy ACROSS – The European Placemaking Magazine on your desktop, tablet, or smartphone.

Latest Print Issue