At the ECE-shopping center “G3 Shopping Resort” in Gerasdorf, Germany, you will find the entire range of Austria’s most successful online retailer – from furniture to fashion to household technology.
G3-Center Manager Funda Caglar and Arno Kerschbaumer, head of the OTTO Austria brand, explain in the podcast “UNgeniert” (from UNITO Versand & Dienstleistungen GmbH) how to successfully merge offline and online:
- What is an online retailer doing in a stationary shopping center?
- How exactly does a showroom look like?
- How are customers accepting the pilot project so far?
The podcast “UNgeniert – Der E-Commerce Podcast from UNITO” offers detailed answers to these questions. You can listen to this podcast recommendation from ACROSS here: