Albania

Now a well-established tradition, the Toy Market is one of QTU’s authentic activities, a unique format that places children at the center of the experience and invites them to interact, sell, buy and exchange their toys with one another, while encouraging an entrepreneurial spirit from an early age.

Albania’s retail market is evolving at unprecedented speed. As CEO of ACREM, Mariola Kuçi heads one of BALFIN Group’s key companies, operating in Albania and North Macedonia and driving the modernization of commercial real estate and retail standards. Under her leadership, ACREM has established itself as Albania’s leading commercial property management company, while also contributing expertise for BALFIN Group’s other assets such as East Gate Mall in North Macedonia, among the region’s landmark retail destinations.

QTU, Albania’s first shopping center, marks its 20th anniversary – celebrating two decades of redefining retail, leisure, and family experiences. The milestone highlights a story of innovation, customer loyalty, and strong emotional connection. Its month-long anniversary campaign drew record footfall and reinforced QTU’s position as Albania’s most established and future-ready shopping destination.

With malls, retail parks, hotels, and housing projects, BALFIN Group is setting new standards in Southeast Europe. In this interview, Vice President Csaba Toth outlines the expansion from the Balkans to Western markets and explains why digital innovation and an integrated approach make BALFIN a prime partner for investors and brands.