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All of our seven senses want to be used and ultimately are the key to real emotional experiences that bond us to very special moments and products. Physical real estate needs to confirm the field of tension of identity–human interaction–and products/brands by supporting individuality.

On 18th May, the eagerly anticipated official opening of the new extension of Designer Outlet Warszawa was celebrated with a pink ribbon-cutting ceremony in consideration of the Covid- 19 restrictions. With additional 5,500 sqm and more than 25 new stores and restaurants, Designer Outlet Warszawa is the new flagship outlet destination of Poland with a gross lettable area of 23,000 sqm and a unique mix of more than 130 international and Polish designer, fashion and lifestyle brands.

Primark’s new flagship store in Forum Rotterdam, developed and managed by Multi Corporation, has opened its doors. The store, which has created more than 300 new jobs, is Primark’s 21st store in the Netherlands and 392nd globally.

ECE Marketplaces wants to use the new luca app, which enables secure tracking of contacts via smartphone, at approximately 10,000 stores in its shopping centers across Germany. Unibail-Rodamco-Westfield (URW) Germany is also in favor of introducing the app. As do many large retailers such as Breuninger, Deichmann, KiK, and Thalia.

The ACROSS Advisory Board has its say. On February 25, the ACROSS Retail Talk on “Outlook 2021” took place. 16 members of the ACROSS Advisory Board discussed the expectations and perspectives of the placemaking industry in an exciting year. A large, prominent expert audience followed the online event.

Recruitments, promotions and appointments…

JSE-listed EPP announced the appointment of Agata Sekuła as the company’s Executive Management Team Member responsible for sales and acquisitions. Agata will join EPP from 1 March 2021 and be responsible for executing the EPP’s divestment and investment plans, with particular focus on acquiring institutional co-investors for EPP’s retail portfolio.

With twelve mandate extensions, MEC enters the tenth year of its existence in a stronger position. METRO PROPERTIES extends all contracts for the center management of its twelve MEC locations, thus strengthening the continuity of MEC’s core business.

“Christmas as an opportunity, especially in difficult times, to give people what they are longing for so much: happiness, the memory of the best moments of their childhood, heart-warming feelings and emotions.”

The best shopping centers must be underpinned by a technology platform powered by high density, connected technology infrastructure, technology services and real-time, actionable shopper data, delivering a highly personalized experience for how shoppers want to engage with the destination. It must be an online to offline to online journey and it should be continuous not just at a few key times a year.