Shopping, dining, and leisure destinations, outlets are now becoming true tourist destinations. “Fred Kermorvant’s work has captivated the Advantail teams. His approach perfectly matches the atmosphere of our outlets, which are family-friendly destinations. By embracing the codes of tourist cities, we assert the positioning of ‘shopping & leisure’ for our sites,” explains Vincent Moreau, Marketing Director of Advantail.
Fred Kermorvant, a Nantes-based illustrator and graphic designer, works with a neo-retro style and specializes in illustrating French territories and local produce. Now, he collaborates with Advantail to showcase its outlets throughout France. The collaboration involves outlets such as the Honfleur Normandy Outlet in Calvados, the La Séguinière Outlet in Maine-et-Loire, the Channel Outlet in Pas-de-Calais, l’Usine Mode et Maison in Yvelines, Nailloux Outlet Village in Haute-Garonne, l’Usine Roubaix in Nord, and Aubonne Outlet in the Canton of Vaud, Switzerland.
“I enjoy magnifying places and inspiring people to travel and discover or rediscover locations. I want people to take pride in their cities, villages, and regions”, emphasizes Fred Kermorvant.
The illustrations, featured across the seven outlets managed by Advantail, are available for free download on the centers’ websites.
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