Close this search box.
McArthurGlen Designer Outlet in Paris. /// credit: ART Software Group
McArthurGlen Designer Outlet in Paris. /// credit: ART Software Group

McArthurGlen Designer Outlet Paris-Giverny launches with Retail Advantage supported by next-generation analytics

ART Software Group announces that its Retail Advantage platform is now supporting McArthurGlen Designer Outlet Paris-Giverny, McArthurGlen’s newest shopping destination to the west of Paris, which opened on Thursday 27 April.

Since McArthurGlen chose ART Software Group for its experience and cutting-edge technology in 2005, the partnership has supported McArthurGlen’s data-driven culture and pioneering approach to destination shopping.

The McArthurGlen magNET system is a white-labeled solution developed from ART Software Group’s Retail Advantage platform and is used across their portfolio of 25 designer outlets in Europe and Canada. The partnership has organically evolved using innovative tools to uncover what McArthurGlen needs to see and achieve from the data to power successful collaboration with brands and deliver an extraordinary experience for guests.

ART’s experience and next-generation analytics provide data capture, strategic performance and communication tools that close the gap between the amount and quality of data available to support the crucial decisions that are being made at every level of a retail and leisure destination. At the forefront of assisting professionals with faster, more effective ways to measure, report and engage, Retail Advantage creates a connected community to empower each unique destination while optimizing strategy and increasing revenue across portfolios.

“It is integral that we are able to provide our brand partners with the knowledge, background and trade patterns of our centers as well as the locations, regions and countries in which they trade. Working with ART Software Group enables us to gather, analyze and dissect data from a wide selection of sources on a daily basis. We are then best placed to support our brand partners in performance maximization, with a spotlight on delivering the best experience for our guests”, comments Eleanor James, Head of Brand Development at McArthurGlen Group.

“Since collaborating with McArthurGlen Group in the early 2000s, their vision has helped define the data-rich model for outlets”, adds Gareth Jordan, Director at ART Software Group. “We are proud to provide dynamic analytics and intelligence tools that truly realize the value of data, which has long been a part of McArthurGlen’s strategy for success.”

Combining fashion, art and gastronomy, McArthurGlen Designer Outlet Paris-Giverny is home to an exciting mix of luxury, premium and lifestyle brands. The center provides the ideal day out for local style hunters, while offering a shopping getaway for the French capital’s fashion lovers and the millions of tourists that visit Paris and the Normandy coast each year. 


Subscribe to ACROSS Magazine

Across print & digital

Enjoy ACROSS – The European Placemaking Magazine on your desktop, tablet, or smartphone.

Latest Print Issue