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Search Results for: shopping center

credit: Placewise

The Future is Automated: Unlocking the Power of Marketing Automation at Shopping Centers

In today’s evolving retail landscape, marketing automation is no longer optional, it is essential. Shopping centers, once purely transactional spaces, are now transforming into dynamic destinations for experience, entertainment, and community connection. However, in a world in which consumers expect relevance, immediacy, and personalization, how can centers deliver consistent, high-quality engagement without overwhelming their marketing teams?

Image: 123RF

Shopping Centers Of Today Are Important Leisure Destinations

In addition to its function as a supplier to the population, retail is increasingly taking on the role of entertainment. Concepts built around customer experience and gastronomy are now essential components of shopping centers, shows the latest shopping center report on Germany from the EHI Retail Institute.

Marcus Wild is a Member of the Executive Board of SPAR Group Austria /// credit: IMAGE: PETER OSWALD

ACTIVE PARTNERSHIPS WITHIN THE SHOPPING CENTER BUSINESS: WE HAVE TO BE OPEN TO ADDRESSING THE CORE AREAS OF SOCIETAL CONCERN

SPAR subsidiary SES – Spar European Shopping Centers and, more specifically, its responsible SPAR Executive Board Member Marcus Wild, the Founder and long-standing CEO of the company, are the pioneers of numerous innovations within the industry. While it is rooted in retail, that’s not the only reason why the company has always relied on partnerships – with retailers at its shopping centers and, more increasingly, with new players outside the traditional retail scene. As a result of a joint venture concluded in the summer, health parks will be operated by SES at selected shopping centers in the future. ACROSS Managing Director Reinhard Winiwarter spoke with Marcus Wild about the long-term benefits of such partnerships, their impact on the future of shopping centers, and why thinking outside the box is always worthwhile.

Development of environmental certifications in the shopping center sector from 2024 to 2025, /// credit: RegioData Research

Shopping Centers In Europe – Rapid Steps Towards Sustainability

Over the past twelve months, there has been significant progress toward sustainability in the European shopping center landscape. According to the latest RegioData analysis, a clear trend has emerged: an increase in environmental certifications and a decline in non-certified buildings. This not only highlights the transformation in the construction industry but also underscores the growing importance of ecological standards.

Das Gerber shopping center, Stuttgart, Germany. /// credit: IPH Group

Shopping Centers In Germany Need A Narrative And A Willingness To Invest

As the potential for retailers to generate footfall themselves is becoming more limited, shopping centers in Germany need to closely examine their own management strategies, and their approach to repositioning, revealed an expert panel at the joint press conference “Outlook Retail Real Estate 2025”, as they examined the German commercial real estate market’s current challenges and opportunities.

Credit: WESTFIELD SHOPPING CITY SÜD

Westfield Shopping City Süd, Austria: At Its Best, a Shopping Center Is People’s First Port of Call

Westfield Shopping City Süd has a clear mission: The center, located on the border of the Austrian capital of Vienna, will continue to be transformed into a true destination that expands its expertise in terms of brands, gastronomy, and entertainment while striving for the highest sustainability goals. Zsolt Juhasz, General Manager of Westfield Shopping City Süd, and his team have recently taken significant steps. At the same time, however, they still see potential for development, particularly in the area of service. In an interview with ACROSS, he explains how modern shopping center development can work successfully and why the most critical task will be to attract customers to centers in the first place.

credit: Supernova

Gift Card Solution: “Giving SHOPPING CENTERS ANOTHER COMPETITIVE EDGE”

SmartGifty is a web-based gift card management solution, especially useful for shopping centers. Through this solutions shopping centers’ management or marketing department have complete access to all data for all shops and all centers in the chain. They can analyze a number of statistics to plan effective marketing activities and have control over the gift card stock. Supernova was one of the first clients of SmartGifty and Supernova gift Card is the most popular Shopping center. Supernova CEO Markus Pinggera talks about his experience with the solution.

Jurij Triller, CEO of Smart Octopus Solutions.

Shopping Center Gift Cards: Personalization Meets Profitability

Jurij Triller is the CEO of Smart Octopus Solutions. Together with a co-founder, he has developed a smart gift card solution that offers a closed loop to customers and partners, unlike comparable products. He talks to ACROSS about the advantages of being independent from a major player like Visa or Mastercard, what data insights he can ensure as a result, and why personalization and customization are key.

Beaumont Leys shopping center, Leicester, UK. /// credit: Evolve Estates

EVOLVE ESTATES EXPANDS ITS PORTFOLIO BY ACQUIRING BEAUMONT LEYS SHOPPING CENTER IN LEICESTER IN A JOINT VENTURE WITH M CORE

Evolve Estates, part of commercial property and investment collective M Core, has acquired Beaumont Leys, a successful community shopping center in a high-growth suburb in Leicester. The 10-acre site is the dominant local retail offer within the area, serving a significant residential population of 670,000 people. The acquisition is a joint venture with M Core. 

credit: URW

URW sells 15% stake in Paris shopping center Westfield Forum des Halles

Westfield Forum des Halles is a 77,600sqm flagship shopping center located in the heart of Paris. Unibail-Rodamco-Westfield (URW) has sold a 15% stake to CDC Investissement Immobilier, the real estate arm of French public financial institution Caisse des Dépôts (CDC).

A year and a half since the opening of the expansion, Eurovea shopping center has reached 95% occupancy, and has successfully renewed around 50 leases this year. /// credit: Eurovea

EUROVEA: HOW TO CREATE A UNIQUE SHOPPING CENTER ON A SATURATED MARKET

Exciting new leasing partners and new openings further cement Eurovea’s position as the most innovative and highest-quality shopping center in Bratislava. In an interview with ACROSS, Leasing Manager Katarina Paule talks about what it takes to prevail in a competitive market like Bratislava, why Eurovea offers the ideal market entry, why F&B and leisure, in particular, are influenced by the entire Eurovea City, and why it’s ultimately all about the community.

credit: RegioData

Shopping Center Density: The gradual rise of Southeastern Europe

The shopping habits of Europeans are undergoing significant changes, which in turn are reshaping the retail landscape. While some countries continue to focus on large-scale shopping centers, other regions are making substantial progress, reveals RegioData’s latest report. A look at the current shopping center density in Europe reveals a pronounced north-south and west-east divide. Even within individual regions, there are significant differences in retail space density per capita.

Sebastian Guth is the Managing Director of 21Media. /// credit: 21Media

MARKETING CAN REDEFINE THE ROLE OF SHOPPING CENTERS IN A CHANGING RETAIL LANDSCAPE

The challenge is to transform the shopping center from a place of consumption to a world of experience that seamlessly combines leisure, entertainment, and shopping. In his guest article, Sebastian Guth, Managing Director of 21Media, explains the role of B2B and B2C marketing in the transition of brick-and-mortar retail and shopping centers.

Disposal of shopping center Espai Gironès in Spain

Espai Gironès is sold! The retail specialist advisor ambas Real Estate GmbH successfully advised Commerz Real AG in the sales process. The shopping center is a popular shopping and lifestyle destination located in the greater Barcelona area in the Province of Girona in northern Spain. With a total lettable space of approximately 40,000 sq m of retail, leisure and gastronomy spaces, the center is attracting more than 6 million visitors per annum and displays a positive KPI evolution compared to pre-Covid periods.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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