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Credit: Christian Stemper

Real Estate Marketing – Why Not Do It Better?

“The world keeps on turning, but marketing strategies have been the same for decades,” is the verdict of Bernhard Klein, Chief Marketing Executive of IMMOFINANZ, on traditional marketing efforts in the retail asset class. In his guest contribution, he outlines various opportunities and improvements with the help of software-based automation of sales and marketing processes.

Credit: Greenman OPEN

GREENMAN OPEN STARTS TRIALS FOR VIRTUAL REALITY

Greenman OPEN sets the course for the digital future. Last weekend, the management teamed up with Karlsruhe-based metaverse infrastructure provider Mapstar AG for a Halloween event to show how digitalization can change the retail landscape. With its Metaverse for the real world, Mapstar made it possible for the visitors of the Biesdorf Center to use their own smartphones to merge the boundaries of reality with those of the digital world.

Credit: Fiba Commercial Properties

THREE MAJOR AWARDS FOR THE INEGOL SHOPPING MALL FROM THE US AND EUROPE

The Inegol Shopping Mall, an investment of Fiba Commercial Properties (Fiba CP), took home the European Property Awards grand prize in the categories of “Retail Development” and “Retail Architecture” within the scope of its renovation projects while its Transformation Story Project carried out during this period was awarded the gold medal by the Association of Marketing Communications Professionals in the category of “Corporate Social Responsibility”.

credit: ECE

“A stationary presence is key to the success of retail concepts”

Never before has the retail sector faced so many challenges at the same time – and shopping center operators alike. Joanna Fisher, CEO at ECE Marketplaces, and Steffen Friedlein, Managing Director Leasing Services at ECE Marketplaces, explain why there are still grounds for optimism, and why flexibility is key – both when setting own priorities and in relation with tenants and investors.

credit: SonaeSierra

EVOLVING IN A CHANGING WORLD

Sonae Sierra accelerates the future-proofing of its real estate portfolio. Christine Hager, Sonae Sierra Director, responsible for property management in Germany, describes what being future proof means in today’s business world. There is one thing or particular note: Knowing how energy is being consumed is key to understanding and identifying where the most effective changes should be made.

Out now: New issue “RE-THINK! – How to reassess development, invention and communication in retail real estate”

OUT NOW – LATEST ISSUE! +++ RE-THINK! – How to reassess development, invention and communication in retail real estate. The real estate industry has been in a state of change for a few years now: increasing online retail, the move to multi-channel, changing logistics requirements, a strong emphasis on entertainment, a much higher level of diversity in retail, and last but not least, the big issue of ESG. “Re-think” – is the order of the day.

Ulrich Schmitz, Tobias Pickert, André Wittstock. Credit: ECE

THE ENERGETIC RENOVATION ROADMAP: MAKING SHOPPING CENTERS FIT FOR THE FUTURE

Climate-neutral real estate and long-term value retention: How can high-footfall properties such as shopping centers be operated in a climate-neutral manner in the future? What steps need to be taken in order to achieve that goal, and how much will it cost? ECE has developed a customized Energetic Renovation Roadmap for that particular asset class to help answer such questions.

Credit: Kaufland

KAUFLAND AND ULTRAGREENS OPEN THE FIRST VERTICAL GREENHOUSE IN ROMANIA

Kaufland and Ultragreens, formerly Microgreens Romania, are opening the first vertical greenhouse in Romania, with products for sale exclusively in the retailer’s stores. Green Hub Kaufland by Ultragreens is an extensive environmental and smart agriculture project, inspired by new trends in healthy eating and in line with the UN Sustainable Development Agenda.

Angel Gonzalez, Andrew Vaughan, Robin Visser, Ton van de Grampel. Credit: Redevco

REDEVCO ONBOARDS NEXTGEN’S TAKE ON FUTURE STRATEGY

To secure Operational Excellence, a company needs to invest in the next generation of leaders. Redevco’s management introduced a NextGen Board for young talent within the Redevco organization in Europe to bring together the next management generation and to address the topics of the future.

Credit: NCSC

MALL OF TRIPLA IS THE WINNER OF BEST NORDIC SHOPPING CENTER 2022

Despite tough competition in this year’s NCSC Nordic Awards Finale, the winners have now been selected and the candidate taking home the prize for “Best Shopping Center 2022” is Mall of Tripla in Finland. The winners were announced yesterday, October 27th at Sergel Hub in Stockholm.

credit: Art Invest

Operational Excellence and Management

When it comes to future-oriented topics such as mixed use, formerly separate asset classes with very divergent ways of working are becoming increasingly blurred. As exemplified by the corporate policy of mixed-use specialist Art Invest, defined goals, a new management approach, clearly regulated internal communication, and a great deal of mutual trust are required.

Prioritizing Digital Innovation During a Downturn?

At a time of record high inflation and rising interest rates, consumers are expected to spend less on virtually everything for the foreseeable future. Naturally, companies are focused on operational efficiency and cost cutting. Both investment and innovation are often deferred or postponed.

Credit: VIA Outlets

VIA OUTLETS PORTFOLIO AWARDED A 5-STAR RATING IN THE 2022 GRESB BENCHMARK

VIA Outlets has achieved a 5-star rating in the 2022 GRESB (Global ESG Benchmark for Real Assets)—for the third consecutive year. This year’s five-star score is the highest possible score and recognizes VIA Outlets as a true leader in sustainability, placing it amongst the top-rated operators in the global real estate industry.

credit: URW

UNIBAIL-RODAMCO-WESTFIELD CONTINUES TO HELP HOMELESS PEOPLE AT ITS SITES

Unibail-Rodamco-Westfield (URW) Germany is expanding its cooperation with Sheltersuit Foundation and local aid organizations, which was launched in the fall of 2021. As part of a support initiative starting on October 10, 2022, in nine shopping centers operated by URW, the aim is to draw attention to the particularly difficult situation of people living on the streets in winter and to offer immediate support.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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