With over 160 stores ranging in size from 1,900 and 17,000 sq m in 16 European countries, Peek & Cloppenburg is one of the largest multibrand-fashion retailers in Europe. From 2024, Italian customers will also be able to enjoy Peek & Cloppenburg’s diverse range of international top brands and exclusive own brands for the first time. Starting from leisure and business through to cocktail events, customers will find a new favourite article of clothing to emphasize their own individual look. The upcoming Merlata Bloom Milano store will consist of a 5,000+ sq m area dedicated to premium brands.
Peek & Cloppenburg’s deal represents a further step within the commercialization of Merlata Bloom’s retail spaces, which has reached 90 per cent before the mall’s opening, scheduled for the second half of 2023.
The more than 210 already announced openings in Merlata Bloom Milano give substance to the extensive retail project which, with its three experiential floors, goes beyond the traditional concept of a retail space: in fact, it aims to be a 70,000 sq m hub,20,000of which are dedicated to leisure, entertainment, and culture, including F&B and sport ones.
“Thanks to the agreement with Peek & Cloppenburg, we go on with our client-oriented marketing strategy, aimed at meeting every visitor’s needs and requirements, and proposing brands for the first time in Italy, alongside high street brands and territorial excellences. We are delighted that such a leading European group has chosen us for the opening of its first store in Italy: this is a further confirmation of Merlata Bloom’s attractiveness and of what we mean by innovating in the retail industry — i.e. to improve people´s lives and make places where they live healthier, more functional and happier, with a triple positive impact: on people, on the planet, on profit”, comments Anand Remtolla, COO of Nhood Services Italy.
“We are happy to open our first store in Italy in Merlata Bloom Milano”, adds Neofit Vasilev, Director of Sales Management for Austria and Eastern Europe at Peek & Cloppenburg. “We are looking forward to offering our Italian customers a wide range of products for every occasion and present a unique shopping experience.”