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ACROSS

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“Reaching a wider audience and seizing new marketing and sales opportunities.“

“The rapid change in the world now necessitates being more than an observer and follower; it requires rapid implementation,” states Yurdaer Kahraman, FIBA CP CEO and Member of the ACROSS Advisory Board. Therefore, he values the Metaverse as an engaging way to reach a younger, digitally connected consumer audience. He shows the perspective of a company that took the metaverse path very early.

A new generation loyalty program for İnegöl shopping mall

A metaverse use case in practice: Fiba Commercial Properties and Elyt.net introduced at İnegöl Shopping Mall, Turkey, a metaverse-based, new-generation loyalty program. The important learning: Consumers are ready. The interest in the program was unbelievably high. Visitors were happy to receive gifts and be part of an application that involved innovative technology like NFT.

Nike to open in Manchester Arndale

Manchester Arndale is excited to announce that global sportswear brand Nike has agreed to lease a new 1246 sq m store which is due to open in 2023.

credit: NEINVER

THE NEINVER WAY: WE HAVE GROWN TO THINK AS RETAILERS

A close cooperation with the brands is the key for success. Fran Gutiérrez, Retail Director NEINVER, explains how this looks like in practice. NEINVER not only supports their brands with technological tools. The company has prioritized people and training as two main pillars in its retail strategy to support brands’ growth.

“We want our retailers to perform to their best ability”

Dan Mason, Co-Founder and Managing Director at Realm, discusses the developments and challenges of the outlet market, the opportunities a UK-based operator sees in Europe, and how the training of a five-star hotel group can be a key to increasing sales, performance, and motivation.

credit: NEINVER

THE OUTLET – A LEISURE ACTIVITY IN ITSELF

“Retail has become an experiential interface, and the outlet proposition offers a key difference,” states Daniel Losantos. On the occasion of the ACROSS anniversary, the CEO of NEINVER took the opportunity to reflect on the last few years and to look ahead to the future, despite the uncertainty in which we find ourselves today.

“There are opportunities in every market”

“It is all about people and opportunities”, states Cristina Santos. The Managing Director of Property Management of Sonae Sierra talked to ACROSS founder Reinhard Winiwarter about the management contract for Prishtina Mall, the company’s principles in property management and the potential of new regions.

KPIs ARE NOT ENOUGH, PLACEMAKERS NEED MORE WAYS TO MEASURE SUCCESS!

“Creating great places is a balancing act between art and science,” states William Kistler, Founder and Managing Partner at urbanOvation. urbanOvation is a platform community created to foster better collaboration among all built environment stakeholders. In this article he argues that easy to measure, quantitative KPI metrics distract from the equally important qualitative ‘art’ that is essential to great placemaking.

15 YEARS OF REDEFINING RETAIL PERFORMANCE

“What a ‘better everyday life’ means in terms of shopping center experiences has significantly changed over the last 15 years, states Vasco Santos, Global Sales & Leasing Director at Ingka Centres. As a result, the key performance metrics for such spaces have also evolved,” he explains. We might take the same numbers into consideration, but the way in which these numbers should be interpreted is new.

CEO PERSPECTIVES 2025 – When the Tenant Thrives, the Asset Flies
What will it take in 2025 for an asset to take off? For this special, we asked leading figures in the European retail real estate sector what they see as the most significant current challenges, as well as the solutions needed, for retail assets not just to survive but to prosper.
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