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credit: burberry
credit: burberry

Burberry’s store on New Bond Street in London reopens after two years

The interior design is minimalist, bright and understated, with the Burberry pieces given prominence and impact.

The store offers a comprehensive shopping experience and houses men’s and women’s fashion, eyewear, footwear and accessories. There is a strong focus on leather goods as well as a brand new VIP area.

The location at 21-23 New Bond Street marks the launch of new creative director Daniel Lee who, with CEO Jonathan Akeroyd, is ushering in a new era for the company. Commenting on the reopening, Jonathan Akeroyd said the store “showcases our beautifully crafted products in a luxurious environment that connects our customers to our brand and our unique heritage.

Foot traffic is increasing on Bond Street and the world’s biggest luxury brands are relocating or expanding their existing locations, so the timing of the label’s reopening is well timed.


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