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Search Results for: across reports – Page 5

The benefits of customer engagement programs

Gaining loyalty from shoppers continues to be a challenge, particularly when retailers within the mall are the primary contact point for your shoppers. That’s where customer engagement programs come in.

In the Park

Why more and more investors want retail parks in their portfolios and why this special property type is so alluring.

TO APP OR NOT TO APP – THAT IS NOT THE QUESTION (ANYMORE)

Customers are constantly being offered more opportunities and methods for consumption, both online and offline. Every retailer has to recognize and follow this trend in order to avoid losing out to the competition. We must find a combination of e-commerce, mobile apps or social media, and traditional retail stores. Today’s end consumers are digitally networked at all times and around 63% of buyers use devices like mobile phones and tablets to learn about products in advance or to buy them online.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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