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Few changes have been as noticeable in business and society as the technological developments of the last 15 years. New platforms and digital ecosystems have opened up huge new global opportunities. Within the shopping center industry, a whole new segment has emerged: The Proptech sector. Peter Tonstad, CEO of Placewise, looks back, explains the most important developments, and reveals the biggest challenges facing retail real estate.

Developers have increasingly turned their attention to mixed-use retail developments for their new construction projects and the redevelopment of urban areas. In the post-pandemic era, consumers are looking for diverse work, leisure, and shopping places. Mixed-use, therefore, is not a trend – it is the future of real estate. The following projects are the finalists in the mixed-use category of the MIPIM Awards.

Shaftesbury has announced the signing of heritage hat brand, Stetson, as their first UK flagship in Seven Dials. Positioned in London’s West End at 58 Neal Street, the new store will span 108 sq m and include an eclectic range of the brand’s signature styles.

The Czech retail market once again proved its appeal to retail brands, with 38 new arrivals last year. That is the same figure as in 2021 when the influx of 38 new brands was partly the result of the postponement of some entries due to the pandemic. These numbers represent a roughly 50% increase compared to 2019 (22 brands) and 2020 (25 brands).

The Commercial real estate industry is showing its most optimistic face. The 2022 edition of the French commercial real estate show MAPIC is focusing on the retail sector’s transformation.

Chainels, the tenant experience platform, has launched in two travel hubs across Europe, leveraging its retail expertise to expand into a new sector. Utrecht train station, run by NS Stations Retailbedrijf a subsidiary of the Dutch national rail company Nederlandse Spoorwegen (NS), and Vienna International Airport will both use Chainels’ digital platform to improve communication with retailers and service providers.

Shaftesbury has announced the opening of four new flagship stores on Neal Street, Seven Dials. Minimalistic clothing brand, Absence of Colour, lifestyle brand, Rockett St George, independent watch retailer, Mr Jones Watches, and a creative activation run by community organisation, My Runway Group, have joined Seven Dials’ diverse array of brands, located in the heart of London’s West End.

“The world keeps on turning, but marketing strategies have been the same for decades,” is the verdict of Bernhard Klein, Chief Marketing Executive of IMMOFINANZ, on traditional marketing efforts in the retail asset class. In his guest contribution, he outlines various opportunities and improvements with the help of software-based automation of sales and marketing processes.

Sonae Sierra accelerates the future-proofing of its real estate portfolio. Christine Hager, Sonae Sierra Director, responsible for property management in Germany, describes what being future proof means in today’s business world. There is one thing or particular note: Knowing how energy is being consumed is key to understanding and identifying where the most effective changes should be made.

Retail and wholesale will need to continue to invest in digital, sustainability, and people, says Neil McMillan from EuroCommerce. ACROSS spoke with him about the current challenges facing the retail sector, the differences within the various European markets, and how the sector can deal with labor shortage and find a better e-commerce strategy.

In order to become the “center of the community”, retail spaces have to offer public services that people want and need, as well as opportunities for people to come together and build community. That entails, among other things, rethinking the tenant mix to generate footfall as well as creating more events and activities that attract people.

Societies have changed, retail has changed, and so must architecture and the real estate industry. “Le 31” has become a model for Redevco’s vision on how to redefine retail and create a connected community of stores, partners, and visitors.