Sofia

Sports Direct chooses XOPark Sofia for its Entry into Bulgarian Market

March 23, 2026

On 13 March, Friday, the leading retail powerhouse Frasers Group opened the doors to its very first Sports Direct store in Bulgaria. Spanning over 1700 sq m, the new to the market brand is located in Bulgaria’s capital at XOPark Sofia, and brings local consumers a new way to shop across both sports and lifestyle.

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Sofia

Sports Direct chooses XOPark Sofia for its Entry into Bulgarian Market

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