Retailers

Affordability is Key in Austrian Retail: Retail Performance Ranking 2025

October 31, 2025

According to EY-Parthenon Performance Ranking, determining factors in the Austrian retail market are price, trust, and experience. At the same time, “Affordability” remains as top purchasing factor, as sustainability loses some relevance compared to previous year.

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Affordability is Key in Austrian Retail: Retail Performance Ranking 2025

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