innovation

Why should customers visit stores in which they know exactly what to expect? In order to captivate their guests, stationary stores need a network of creative ideas, event plans, a talent for creating narratives, and a considerable amount of boldness. Therefore, some old dogmas have to be thrown overboard.

The UK’s first choice indoor family activity brand, Oxygen, has announced the acquisition of regional trampoline operator, RedKangaroo. Oxygen will continue to operate RedKangaroo’s sites in Reading, Nottingham and Coventry, UK under the RK brand with the view to integrating them into the Oxygen brand in the months ahead.

Galeria Dominikanska, owned by ATRIUM European Real Estate, is a 32,600 sq m urban shopping center located in the heart of Wroclaw City, one of Poland’s fastest-growing markets. Partnering with Placewise, the center launched #maszokazje, a new, more comprehensive loyalty program that offered their customers more than just lunchtime food discounts.

The renovation of Angel Central Shopping Center in London is a great example of why the community should not only be involved in the selection of the offer but also in architectural decisions. This article was created as part of reporting on the ACROSS readers’ trip to London in cooperation with the ACSP.

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