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Eurostat

The latest Eurostat data, collected for the European Retail Trade Volume Index, confirm that while retail turnover has continued to rise, volume has followed a far more moderate and uneven path, underlining the structural and cyclical forces shaping European consumption. A 2025 review and 2026 outlook.

Retail in Europe is anything but straightforward. Highly saturated Western markets coexist with faster-growing economies in Central, Eastern and South-Eastern Europe, each following its own trajectory. Eurostat data reveal sharply diverging retail trade volume trends, suggesting significantly different growth paths across regions in 2026.