Alshaya

Primark extends Middle East Footprint with three-store debut in Dubai

January 29, 2026

Following a landmark first opening in Kuwait, Primark is accelerating its Middle East expansion with three stores set to open in Dubai this spring. The move underlines both the growing confidence of the brand in the region and the strategic depth of its partnership with Alshaya Group.

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Alshaya

Primark extends Middle East Footprint with three-store debut in Dubai

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