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According to a recent report by Cushman & Wakefield, the sales area of European retail parks will increase by 50% more in 2016 than in the previous year. This growth is due mainly to developments in France, Italy, and the UK.

The tax on retail sales coming into force on September 1, 2016 will not contribute to the decrease in the number of shopping centers in Poland. The tax will increase the competitiveness of small- and medium-sized businesses in comparison to large entities operating in the commercial sector and will increase the state’s revenues.

Since McDonald’s opened its first UK restaurant in Woolwich in 1974, Europe has had a taste for all things American, fueled in part by the exposure we have to US brands on film or TV. The enthusiasm and success rate for US retailers expanding into Europe is mixed, however.

Digital technology, compelling customer experiences and the right leisure and dining opportunities lie at the heart of intu’s strategy to create the best and most relevant shopping destinations for retailers and consumers.

“Brands have to touch every step of the customer journey and online shopping must be part of a 360° digital environment that fully integrates new digital tools into all aspects of the ‘traditional’ business model.”

“We can expect to see online continue to influence retailer store requirements globally, complementing the physical store network to access a global consumer base.”

With 93% of UK adults using a mobile phone in 2014, according to Ofcom, and a wealth of evidence showing our rising emotional dependence on mobile devices, it is becoming increasingly important for retail property owners and retailers to recognize mobile device usage in store and adapt accordingly.

At Expo Real, MEC Metro-ECE Centermanagement and its proven partners Corpus Sireo, Dr. Lademann & Partner, GfK, TH Real Estate, and, for the first time, Savills, presented the third edition of “Retail Parks in Germany.” The report centers mainly on customer focus. The most important finding: a complete rethink is required to provide consistently customer-oriented management of retail real estate.

The Ringstrassen Galerien in the heart of the Austrian capital are among the country’s top retail areas. The turnover per square meter has for years been well above the average for Austrian shopping centers. Now the site has been prescribed a comprehensive facelift. The future Opera Mall Vienna (its new marketing name) will be positioned as “The Home of Affordable Luxury.”

Unsurprisingly, project development in the country has been interrupted. But in Kiev alone, about 20 malls with around 1 million sq m of GLA are currently at various stages of completion, possibly opening in 2017-2018, according to UTG.

In Machelen, north of Brussels, Uplace, an independent real estate group in the lifestyle business, is building Uplace Brussels. The concept intends to be beyond what is available in shopping centers in Belgium.

GfK has carried out a comprehensive analysis of the European retail scene in 32 European countries. The study examines purchasing power, the retail share of the population’s total expenditures, inflation, sales area productivity as well as changes in retail due to eCommerce, as well as a turnover prognoses for 2015. The study will appear in the forthcoming edition of ACROSS Magazine, which will be published in June.

A recent study by EHI and Statista shows that the rapid growth of the e-commerce market in Germany is over for now.

Retail parks are currently a hot topic of conversation: The retail format is increasingly the first choice among retailers and consumers and investors are now following suit. GfK retail expert Manuel Jahn explores why retail parks constitute a sustainable investment with genuine substance.

Retail warehousing in Europe has evolved rapidly as a trading format over the last 30+ years and now accounts for a significant share of both retail floor space and sales volumes. Although retail warehouses were initially developed to service the needs of “bulky goods” retailers, the attraction to shoppers of easy access and convenient free parking soon registered with other retailer groups. Increasingly, fashion, footwear, sports, and household goods retailers have committed to out-of-town formats where planning conditions permit.