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Until recently, securing a renowned global fashion brand as a shopping mall anchor was often considered a guarantee for success. This was particularly the case in CEE, where many such retailers were just beginning to enter the market.

With these spaces, they give online brands the opportunity to launch a test balloon and find their footing in stationary retail. But also car companies like Tesla and Volvo work with this retail format.

With today’s consumer looking for the ‘experience’, shopping centers can tap into emotions through attractive lighting displays and decorations that tell stories and actively engage them.

Liviu Tudor outlines two current areas of focus for retail developments in the CEE-country: the construction of retail parks in small cities and the extension of existing commercial areas in larger cities.

Benoy’s project Vadistanbul mall north of Istanbul | Galeries Lafayette Flagship Store Luxembourg | Kongahälla Shopping in Kungälv located north of Gothenburg | Belgrade Waterfront project in Serbia | ECE´s Hessen-Center in Frankfurt | The redevelopment of the Whitgift mall by the Croydon Partnership – a joint venture between Westfield and Hammerson.

INVESTER United Benefits is one of the most active players on the Austrian real estate market. ACROSS spoke to INVESTER co-founder Franz Alexander Kollitsch and Thomas Seikmann, managing director of the company’s own center management company Ekazent, about the company’s retail activities.

All through the years, commercial models in the retail sector have been evolving in alignment with changing consumer habits. It goes without saying that these consumer habits have experienced a huge transformation lately, especially due to the rapid advance of technologies and the digital era. However, I don’t believe that the boom of ecommerce will lead to the extinction of most shopping malls.

The Serbian capital tends to be viewed as more of an insider tip than a universally acknowledged hotspot, among expansion-minded European retailers. This is partly due to the city’s challenging retail conditions.

Consumers have the technological freedom to shop whenever and wherever they want, and brands are expected to work much harder than ever before to maintain their loyalty.

According to the current “Shopping Centre Market Report Switzerland 2018”, the country’s malls have an average age of 30. A number of refurbishments are pending. But that alone will not be sufficient for future market success.

Digitalisation, especially in the form of online trade, often gets blamed for dramatic changes in the retail sector, and the death of the classic old-school store. One might think that it is putting an end to the brick and mortar star, currently shining brightly in the investment sky.

Since real estate has become both more professional and specialised, dedicated undergraduate and postgraduate real estate education has become widely available. Investing in optimising through ongoing professional development yields returns for both the individual and the organisation.

From the very beginning, the position of the Polish Council of Shopping Centres (PRCH) was that the draft bill banning Sunday trading was a bad idea for all the interested parties.

As a response to past years’ incidents and to meet the rapid changes of risks that are affecting the industry’s security landscape, the Nordic Council of Shopping Centers (NCSC) recently released a “Guide to Shopping Center Risk and Security”.

Tom McGee, President and CEO of ICSC, says new Asian malls will be tailored to meet the needs of the younger generation. Existing shopping centers in Europe and the US are changing accordingly.

A lot has changed in modern mainstream cinema over the last years. Digital technology replaced the old 35mm film projection. This was not just a big leap in terms of quality, it also revolutionized the content spectrum that can be shown in cinema auditoriums.

In these uncertain times, it is no surprise that consumers are being more savvy with their money. Nowhere is this better evinced than in the growing popularity of outlet retail, which is now more attractive than ever to the UK’s bargain hunting consumers.

Belgrade’s Ada Mall will open its doors at the end of 2018. In an interview with ACROSS, Arn Willems, Managing Director Croatia at GTC, responsible for overseeing the leasing of Ada Mall, explains the relevance of the optimal tenant mix.