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Across the outlet market, we’ve started to see a growing number of brands, including Hugo Boss, Adidas, and Tommy Hilfiger, actively seeking larger retail spaces with a clear objective: to elevate and enrich the ‘flagship’ outlet in-store experience, explains Dan Mason is Managing Director Realm. This year marks the 30th anniversary of the UK’s first outlet center, and as we look ahead to the next decade for this resilient retail sector, what will be the defining trends of Outlet 3.0?

Fiba Commercial Properties, who undertook the leasing and asset management of the shopping mall DownTown Bursa Life and Entertainment Center, has welcomed its visitors with exclusive brands for the first time in the famous city of Bursa. Fiba CP further enriches the region with its grand opening, showcasing nearly 200 brands that span both local and global markets, adding significant value to the area.

Created in 1996, the MAPIC Awards reward excellence, innovation and creativity in the retail real estate industry, celebrating the industry’s most useful, sustainable and visionary projects.

Shopping Malls in the USA, Middle East, and Asia are not just places to shop but have emerged as epicenters of social interaction, thrill, and recreation. Europe is on the brink of embracing this trend, says Matthias Clostermann, Owner and General Manager at Clostermann Design. Therefore, malls across the continent are inching towards becoming entertainment hubs. But there is still a lot of hesitation.

The F&B sector has changed significantly in recent years, not only in terms of the size of the market, but also in the variety and quality of the offering. As rents continue to rise in Europe, space previously dominated by fashion retailers is now being occupied by trendy gastronomic restaurants. People have evolved from collecting “things” to collecting “experiences”, and shopping centers have adapted to this change by improving and expanding their gastronomic offerings. Food and beverage (F&B) will play an even more crucial role in the success of retail real estate.

VIA Outlets officially opened the 4,000 sq m extension to its Sevilla Fashion Outlet yesterday, culminating a 30-million-euro project to modernize and evolve the center since its acquisition in 2016. With the recent extension, a 17-million-euro investment that includes a spectacular glass-covered gallery, Sevilla Fashion Outlet now offers 20,000 sq m of prime commercial space.

Zara is relocating within the shopping and leisure destination and significantly expanding its presence: Through extensive construction measures, a flagship store with 6,000 sq m of rental area is being created on a central axis on the ground floor of Westfield Centro. The opening is planned for the first half of 2025. Until then, Zara will continue to operate its current store in the center. Unibail-Rodamco-Westfield (URW) and Inditex are once again strengthening their strategic partnership in Germany with this new cooperation.

Since its opening in 2020, La Torre Outlet Zaragoza continuously provides premium experience for its customers, while also ensuring the sustainable management of its assets.

NEINVER and Nuveen Real Estate have received the highest 5-star rating in the 2023 Global Real Estate Sustainability Benchmark for the fourth consecutive year for Neptune – a joint venture between NEINVER and Nuveen’s parent company, TIAA -, placing it in the top three in the “Southern Europe, Retail Centres” category in terms of overall ESG performance.

“One of the most surefire ways for management companies to optimize revenue for brands is to find ways to improve customer loyalty and to ensure both new and repeat visits,” states Sergio Jiménez, Marketing & IT Director at NEINVER.

A select expert jury including industry leaders and members of the Unibail-Rodamco-Westfield (URW) management team chose Airpaq, which creates upcycled products such as backpacks and bags from car parts, as the big winner of the Westfield Grand Prix 2023. The Community’s Choice Award was presented to CleanlyEco, which produces sustainable washing strips. The awards evening took place at the shopping and leisure destination Westfield Centro in Oberhausen.

Retail property revitalization and valuation is a complex process that aims to increase a property’s value and make it more attractive to retailers and customers. HBB sheds light on the various aspects of this process, including analyses, costs, steps, success factors, and necessary partners. A site-specific approach is elementary, as the Rathaus Galerie Essen example shows.

Many of the headwinds that have buffeted the global economy over the past 12 months remain very much at the forefront of investors’ minds. However, in tandem with this, investors like Mitiska REIM are also seeing a number of structural tailwinds in support of retail parks and wider convenience real estate.

The jury of the Prime Property Prize competition selected projects with the greatest impact on the commercial property market last year. Promenada, the cutting-edge centre on the right bank of the Vistula River, is proud to be one of them. The mall, owned by G City Europe, took first place in the category of Investment of the Year: Commercial Space Market.