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How can shopping places become “future ready” by responding to the rapidly changing retail landscape and the future behaviors and expectations of their audiences? An analysis by Ibrahim Ibrahim, Managing Director of Portland Design.

It’s no news that the world of online shopping is growing, and the role of brickand-mortar retail destinations is at a critical turning point. The ACROSS Advisory Board discussion in Cannes shed light on a pressing issue – the need to re-educate consumers about the value of physical shopping experiences. Ben Chesser, CEO of Coniq, shares his view on the matter – a PropTech perspective.

Unibail-Rodamco-Westfield (URW) currently operates 21 assets in the German and Austrian region: 19 in Germany, eight of which are in the Group’s own portfolio, and two in Austria. Last year, a total of 714 rental contracts were closed for these 21 assets. The average vacancy rate for the core locations in the portfolio around Westfield Centro in Oberhausen, Ruhr Park in Bochum, as well as Westfield Shopping City Süd in Vösendorf in Greater Vienna and Westfield Donau Zentrum in Vienna, is less than two percent.

RESERVED is continuing its flagship store expansion and will open a store at Westfield Centro in mid-2025. As part of LPP SA, one of the fastest growing fashion companies in Europe, RESERVED is pursuing the goal of being represented in the most important shopping centers in Germany.

“The outlet sector has demonstrated it has its eye firmly on the ball, as well as the capacity to anticipate, be agile, flexible and ready to meet whatever changes come next,” states Daniel Losantos, CEO of NEINVER, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

Honfleur Normandy Outlet welcomed 1.2 million visitors this year, generating a 4.9% growth in revenue. These results were driven by a successful shopping experience and the promise of discounted prices.

It is time to reveal the secret of success in retail real estate, or rather to remind those who may have forgotten it, says Klaus Striebich, Managing Director of RaRE Advise and Head of the ACROSS Advisory Board. As in many other areas, we sometimes lose the right focus or simply have a different perspective as we become more and more specialized or individualized in our daily work. Let’s hit the reset button!

Online retail continues to change the shopping landscape, and people have adapted their leisure behavior as a result of the pandemic. Consequently, the role of shopping centers needs to be rethought. Shopping centers are no longer straightforward “shopping machines”, but must prove themselves as sustainable and versatile community centers, argues HBB.

“Investors are increasingly following high-quality, sustainable, and innovative assets that can provide unique and modern customer experiences,” states Christine Hager, Director of Property Management for Sonae Sierra in Germany, in the latest “Industry Outlook 2024”.

NEINVER has put the finishing touches on the revamped F&B Plaza at Viladecans The Style Outlets, the only outlet center in the Barcelona Metropolitan Area. Aimed at rejuvenating the center’s main social and leisure zone, the refurbishment has resulted in enhanced terraced dining areas, seating and events spaces, contributing to a more all-round shopping experience.

“Multi Germany feels small and agile, but it enjoys all the advantages of a large group,” says Jörg-Michael Zimmermann. In Zimmermann, Multi has hired a new Head of Germany who, as a result of his mix of experience can take a 360-degree view of retail real estate. His motto is: “There are neither good nor bad locations. Every asset has specific challenges for which individual solutions need to be found.”

Unibail-Rodamco-Westfield (URW) announces the grand opening date of April 25, 2024 for the mixed-use quarter in Hamburg’s HafenCity. This will mark the peak of the project development and give the city of Hamburg a new vibrant location in the heart of HafenCity – a new piece of the city that dynamically combines all aspects of life such as living, working and leisure.

Unibail-Rodamco-Westfield (URW) and Union Investment have maintained a very successful partnership for many years in relation to Köln Arcaden, Riem Arcaden in Munich and Spandau Arcaden in Berlin, which are among the leading retail properties in the sector. With the management contracts, which have now been extended ahead of schedule on a long-term basis, the two companies are once again confirming their cooperation and creating a long-term joint perspective for the three top assets. In future, the focus will be on further optimising the tenant structure in line with the major sector megatrends as well as on mixed-use components and sustainability measures.