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One crisis follows the next. While retailers faced nationwide lockdowns, restrictions based on testing, vaccination, or recovery, and already disrupted supply chains last year, the war in Ukraine is bringing the issue of “consumer pricing” to the forefront. Additionally, supply chain disruptions and record energy prices are leading to unseen inflation rates in many European countries for several decades.

In order to follow and fulfil customer needs, operators of shopping centers also have to support their tenants. Furthermore, integrating online with offline elements, through proptech partnerships, is the path to maintaining a leading position, according to NEPI.

Reify. is Sonae Sierra´s rebranding of its real estate expertise activity which reinforces its commitment to offering multidisciplinary services to investors and developers. ACROSS spoke with Jorge Morgadinho, Reify.’s Executive Director, about the first business year after the rebranding.