Consumer’s Trends

What the Consumer Really Wants | Stay well informed on the issues of today and tomorrow!

Whenever consumers face uncertainty, their behavior changes. At present, there are a number of reasons why they are doing so. While retailers have learned to be more innovative during times of uncertainty, guardrails are still needed. One thing is certain: The customer has become even more of a focal point – and not just with respect to his or her consumption preferences, but concerning to all of his or her needs.

While the COVID-19 pandemic has been a shared global experience, each individual’s so-called “consumer journey” throughout the course of this period has been unique. To make issues even more challenging as soon as politicians and society began to adjust and recover, the next shock for consumers and companies came, the war in Ukraine. Doing business in the midst of uncertainty is not a temporary concept for survival, it must be the maxim for action for a long time to come. After all, when consumers’ living conditions change, consumption patterns also change and so does retail.

ACROSS has reviewed and selected current studies, research papers, and variety of publications concerning different dimensions of the retail and real estate sectors. Here you find a list of relevant research on Consumer’s Trends, the topic of our 2nd ACROSS Magazine 2022 issue.

Circular business models for the fast-moving consumer goods industry: desirability, feasibility, and viability

Social and environmental factors, and different business models were evaluated in this study. This research paper covers operation efficiency methods, European consumers behavior, e-commerce models, and challenges of the market’s demands.

Author(s) : Nancy M.P. Bocken, Alisa Harsch, and Ilka Weissbrod.

Year: 2021.

Publisher: Elservier.

Keywords: Circular economy, circular business model, business model experimentation, fast-moving, consumer goods, reusable packaging, deposit system, radical innovation.

Link: Circular business models for the fastmoving consumer goods industry: Desirability, feasibility, and viability | Elsevier Enhanced Reader


A value-driven business ecosystem for industrial transformation: the case of the EU’s H2020 “Textile and Clothing Business Labs”

The emerging wave of global sustainable economies has a significant impact on the retail real estate industry, directly influencing the performance of individual properties and the In the clothing business, new production approaches have been implemented to benefit both consumers and stakeholders. This research paper presents an evaluation of business ecosystems, innovative business strategies and models.

Author(s) : Jesse Marsh, Ista Boszhard, Athanase Contargyris, Joe Cullen, Kerstin Junge, Francesco Molinari, Michele Osella & Cecilia Raspanti.

Year: 2022.

Publisher: Taylor & Francis.

Keywords: Open innovation, theory of change, sustainability, textile and clothing industry, consumer.

Link: A value-driven business ecosystem for industrial transformation: the case of the EU’s H2020 “Textile (tandfonline.com)


Comparison of the Purchasing Behavior of Polish and United Kingdom Consumers in the Organic Food Market during theCOVID-19 Pandemic.

In the last years, the demand for sustainable food has increased, consumption patterns have changed by the influence of social media and other sources of information. This research article offers a perspective on commercial strategies, communication channels, advertising and more.  

Author(s) : Julia Wojciechowska-Solis, Aleksandra Kowalska, Milena Bieniek , Monika Ratajczyk, and Louise Manning.

Year: 2022.

Publisher: Multidisciplinary Digital Publishing Institute (MDPI).

Keywords: healthy food choices, sustainable food consumption, organic products, COVID-19, information sources, buying motives.

Link: IJERPH | Free Full-Text | Comparison of the Purchasing Behaviour of Polish and United Kingdom Consumers in the Organic Food Market during the COVID-19 Pandemic (mdpi.com)


Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends

Consumer trends and changes in the retail industry have been directly influenced by digitalization. This research paper includes a perspective on how retailers are increasingly transforming their operations with real time-data to have a more direct relationship with end customers.

Author(s) : Rana Mostaghel, Pejvak Oghazi, Vinit Parida, and Vahid Sohrabpour.

Year: 2022.

Publisher: Elservier.

Keywords: Digitalization, retailers, business model, retail business, model innovation, big data, analytics, e-commerce, customers, real-time data, data driven.

Link: Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends – ScienceDirect


Disrupting the status quo: a sustainability transitions analysis of the fashion system

Retailing of apparel as well as the entire fashion system continues to adopt sustainable business models. This research paper presents an overview of the transformation of financial, ethical, and production practices; it describes the transition into sustainable business models and discusses emerging opportunities connected to new customers’ demands.

Author(s) : Sophie Buchel, Aniek Hebinck, Mariangela Lavanga & Derk Loorbach.

Year: 2022.

Publisher: Taylor & Francis.

Keywords: Sustainability transitions, consumer, fashion, lock-in, consumers’ awareness, global consumer, innovation pathways, system change.

Link: Disrupting the status quo: a sustainability transitions analysis of the fashion system (tandfonline.com)


Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to it

Current research has shown a lot of changes in consumption patterns. This research paper presents information on consumer insights and activity of major retailers in the Romanian market. It includes operational strategies of shopping across all channels, focusing on addressing new consumers’ behaviors.

Author(s) : Theodor Purcarea, Valeriu Ioan-Franc, Stefan-Alexandru Ionescu, Ioan Matei Purcarea, Victor Lorin Purcarea , Irina Purcarea  , Maria Cristina Mateescu-Soare, Otilia-Elena Platon, and Anca-Olgut,a Orzan.

Year: 2022.

Publisher: Multidisciplinary Digital Publishing Institute (MDPI).

Keywords: Sustainable consumer behavior, green European deal, retailers’ priorities, operating models, global consumers, perception.

Link: Sustainability | Free Full-Text | Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It (mdpi.com)


Revolution of Retail Industry: From Perspective of Retail 1.0 to 4.0

With a global focus, this research paper offers an analysis on the changes within the industry after COVID-19. It includes both perspectives, from the consumer and the business sides. It addresses the challenges and opportunities concerning e-commerce and the adoption of new digital technologies.

Author(s) : Loh Li Hara, Umi Kartini Rashida, Lee Te Chuana, Seah Choon Senb, Loh Yin Xiaa.

Year: 2022.

Publisher: Elservier.

Keywords: Retail revolution, retail industry, internet of things, artificial intelligent, big data analytical, cloud computing, augmented reality.

Link: Revolution of Retail Industry: From Perspective of Retail 1.0 to 4.0

Sustainability and retail marketing: Corporate, product and store perspectives.

With an evaluation of consumers behavior in relation to sustainable product preferences, this research paper addresses sustainability as a long-term process supporting businesses. This paper includes innovative methods of how sustainable practices can be supported by the corporate management.

Author(s) : Ulf Elg, and Axel Welinder.

Year: 2022.

Publisher: Elservier.

Keywords: Sustainability, retailing, contrasting perspectives, development, product innovation, market, brand development.

Link: Sustainability and retail marketing: Corporate, product and store perspectives – ScienceDirect

Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends.

Emerging digitalization trends in the retail sector include technologies that help to improve customer experiences across multiple channels. This research paper covers the application of diverse digital technologies as well as the implementation of innovative business models in retail.

Author(s) : Rana Mostaghel, Pejvak Oghazi, Vinit Parida, Vahid Sohrabpour.

Year: 2021.

Publisher: Elservier.

Keywords: Retail business, innovation, digitalization, technology, retail industry, business models, retailers, customers’ response.

Link: Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends – ScienceDirect

The effect of CSR Environmental Initiatives on Purchase Decisions – A Cross Regional Study in Poland and Ukraine.

In the last decades, corporate and social responsibility (CSR) has shown to be a great tool to build and change a corporate image. This research article provides a description of the diverse factors that play an important role in CSR, and how they directly influence customers’ behavior.

Author(s) : Joanna Sawicka, and Elzbieta Marcinkowska.

Year: 2021.

Publisher: Multidisciplinary Digital Publishing (MDPI).

Keywords: Purchasing decision, customers,green consumers, buyers’ social reputation, suppliers, social responsibility, CSR initiatives, environmental protection, consumer purchasing decision, Central Europe.

Link: https://www.mdpi.com/2071-1050/14/5/2590

Sustainable Value Chain of Industrial Bio composite. Consumption: Influence of COVID-19 and Consumer Behavior.

Offering a comprehensive description, this research article explains the different types of changes in consumers’ behavior. It includes an overview of changes in consumers’ values, industrial consumption, methods of cleaner production, and sustainable industrial chains.

Author(s) : Didzis Rutitis, Anete Smoca, Inga Uvarova, Janis Brizga, Dzintra Atstaja, and Inese Mavlutova.

Year: 2022.

Publisher: Multidisciplinary Digital Publishing (MDPI).

Keywords: Retail business, industrial consumers, innovation, digitalization, technology, retail industry, business models, retailers, customers’ response.

Link: https://www.mdpi.com/1996-1073/15/2/466

Human Perceptions of Recycled Textiles and Circular Fashion: A Systematic Literature Review

The global social awareness about environmental issues have created massive change in consumers’ behavior as well as in the fashion and textile industry. This research paper focuses on customers’ perception, a variety of sustainable practices, and socio-economic advantages.

Author(s) : Melissa Monika Wagner, and Tincuta Heinzel.

Year: 2020.

Publisher: Multidisciplinary Digital Publishing (MDPI).

Keywords: Consumer’s awareness, technological development, consumer behavior, brands, circular fashion, textile waste, recycling, perception, globalized industry.

Link: Sustainability | Free Full-Text | Human Perceptions of Recycled Textiles and Circular Fashion: A Systematic Literature Review (mdpi.com).

Change in technology-enabled omnichannel customer experiences in-store.

After the digital transformation and adoption of new technologies in several industries, the fashion industry has also adopted several technologies to meet customers’ needs. This research article emphasizes on explaining in-store technologies (ISTs), their application, digital channel integrations, and their actual efficiency at improving customer experience.

Author(s) : Anthony Kent, and Alexander Bethan.

Year: 2020.

Publisher: University of Arts London.

Keywords: Shopping, digital channels,omnichannel in-store technologies, physical store, customer experience, purchase journey, fashion retail.

Link: Change in technology-enabled omnichannel customer experiences in-store (arts.ac.uk)

Digital Consumer Behavior and eCommerce Trends during the COVID-19 Crisis

Global insights and different aspects of consumer behavior are the central focus of this research paper. It includes an overview of the latest e-commerce trends, and it evaluates the direct influence of COVID-19 on digital consumer behavior.

Author(s) : Petra Jílková1, and Petra Králová.

Year: 2021.

Publisher: International Atlantic Economic Society.

Keywords: Purchasing habits, consumers, COVID-19, e-commerce, marketing, consumer behavior, e-commerce market, Czech Republic, digital payment methods, consumption.

Link: Digital Consumer Behavior and eCommerce Trends during the COVID-19 Crisis | SpringerLink .

Change in technology-enabled omnichannel customer experiences in-store.

Economic, social, and environmental sustainability have become the primary aim of many European companies. Different dimensions of sustainability, digital transformation, competitive advantages, and their connection to customer management are some of the topics covered in this research article.

Author(s) : Hermenegildo Gil-Gomeza, Vicente Guerola-Navarroa, Raul Oltra-Badenesa and Jose Antonio Lozano-Quilisb.

Year: 2020.

Publisher: Taylor & Francis Group.

Keywords: Customer relationship, customer management, sustainability, green IT, common goods, customer knowledge, management, innovation.

Link: Customer relationship management: digital transformation and sustainable business model innovation (srce.hr)

Digitalization and Strategic Transformation of Retail Chain Stores: Trends, Impacts, Prospects.

Digitalization has become a crucial tool to stay competitive in globalized dynamic markets. This research paper presents an evaluation of the implementation of innovative digital technologies, its diverse trends, and level of customer receptiveness.

Author(s) : Yury Malenkov, Irina Kapustina, Galina Kudryavtseva, Victor V. Shishkin, and Victor I. Shishkin.

Year: 2021.

Publisher: Multidisciplinary Digital Publishing (MDPI).

Keywords: digitalization, retail chain stores, digitalization drivers, system model of digitalization, retail chain stores transformation, new trends in retail.

Link: https://www.mdpi.com/2199-8531/7/2/108

Modelling frequency of visits to the shopping centers as a part of consumer’s preferences: case study from the Czech Republic

Effective management is often associated with being adjusted to consumer’s trends. This research study includes an evaluation of the management performance of shopping centers and consumer shopping behavior. It comparatively overviews the retail market state and shopping center management across time and regions (before COVID-19).

Author(s) : Josef Kunc, Vlastimil Reichel, and Marketa Novotna.

Year: 2020.

Publisher: ResearchGate.

Keywords: Shopping centres, Management, Consumers’ behaviour, Frequency patterns, Regression analysis, Central Europe, Czech Republic.

Link: Modelling frequency of visits to the shopping centers as a part of consumer’s preferences: case study from the Czech Republic

Consumption practices during the COVID-19 crisis

During crisis scenarios consumers learn to purchase differently. This research papers offers a wide perspective on the role of stakeholders and key players, such as consumers, retailers, and manufacturers. Different consumers’ patterns are evaluated and described as well as compared to the trends and consumers’ behaviors of international markets.

Author(s) : Sianne Gordon-Wilson.       

Year: 2021.

Publisher: Wiley.

Keywords: Consumption practices, coronavirus, COVID-19, crisis consumption, consumers, purchasing, consumers’ needs, consumer experience.

Link: Consumption practices during the COVID‐19 crisis (nih.gov)

The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective

Some of the new consumers shopping habits are cashless payments, online shopping, pickups, and home-deliveries services. This research presents an analysis of consumers behavior, digital innovation, and its development in European countries.

Author(s) : Ludvík Eger, Lenka Komarkov, Dana Egerova, and Michal Micík.

Year: 2021.

Publisher: Elservier.

Keywords: Consumer behaviour, shops, COVID-19 pandemic, shopping behavior, online shopping, customer service, brand interactions, rewards programs.

Link: The effect of COVID-19 on consumer shopping behavior: Generational cohort perspective | Elsevier Enhanced Reader

Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic

Sales channels, e-commerce, digital ecosystems, new communication, and payment technologies are some of the topics discussed in this research paper, all connected to the currently growing consumers’ trends in Europe, and especially in the Czech Republic.

Author(s) : František Pollák, Peter Markoviˇc, Roman Vavrek, and Michal Koneˇcný      

Year: 2021.

Publisher: Multidisciplinary Digital Publishing (MDPI).

Keywords: Trends,consumer behavior, social networks, COVID-19, e-marketing messages, markets, demand, e-commerce market, development.

Link: Behavioral Sciences | Free Full-Text | Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic (mdpi.com)

Disclaimer: We are not responsible for the information and availability of all the articles and research studies listed above. All studies and research articles are distributed by open sources, and the intellectual and property rights are entirely reserved for the authors and institutional sources.

For further information and requests please contact: 

Raquel J. Martinez, BA & BSc.

Data Research Analyst / Editor

r.martinez@across-magazine.com

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