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Commentary by Nelson Blackley, Retail Research Associate at Nottingham Trent University.

People say that predictions are hard, especially when they have to be made about the future. Be that as it may, ACROSS asked leading industry-players what to expect from the coming twelve months.

In today’s environment of complex and fast changes in all fields of real estate development, particularly affecting retail and all the complementary activities making these developments possible, inevitably, the architectural profession will have to adapt by preventively responding to future trends and demands.

In 2018, the current retail (r)evolution continued and did not slow down. Omnichannel has become a reality: Today’s consumer, whether 7 or 70 years old, searches the web to make in-store purchases and does the exact opposite five minutes later.

Just a few years ago, many retail commentators were predicting that by 2020, online retail (“clicks”) would have completely taken over and driven physical (“bricks and mortar”) stores to extinction.

Recruitments, promotions and appointments in the European Retail Real Estate Industry.

There’s no denying that these are challenging times for retail, with shopping center landlords having to work harder to increase footfall and convert this to spend. On paper, this is simple – make your retail assets attractive places to shop, introduce popular retail and F&B brands, and people will want to spend money there.